Harvard Business

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 189

Sales Productivity Marketing B2B 189

Consulting Success

APRIL 22, 2022

Are you a B2B consultant who is selling to executives? You’ve probably discovered that most marketing and sales advice doesn’t help you. That’s because most marketing and sales advice you read is aimed toward businesses selling to consumers.

B2B 147

B2B Consulting Sales Marketing 147

Harvard Business

FEBRUARY 1, 2022

How one company created a “universal commercial engine” to replace both divisions.

B2B 189

B2B Sales Marketing Engineering 189

Henry DeVries

MAY 30, 2023

Learn the biggest digital marketing blunders B2B organizations make, and tips on what to do instead.

B2B 96

B2B Marketing Strategy& Strategy 96

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success. Nigel started out as a.

Sales 31

Sales B2B Marketing Interviews 31

Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. A similar sequence has happened with B2B buying. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. A marketing automation company creates bespoke presentations.

B2B 117

B2B Travel Benchmarking Sales 117

Consulting Success

FEBRUARY 28, 2024

There is no other social network with the same access to B2B decision-makers. Do you want to write a LinkedIn consultant profile that helps you win new business? LinkedIn gives you an incredible opportunity to network and attract potential clients for your consulting business.

B2B 263

B2B Consulting Advertising Marketing 263

Harvard Business

JUNE 7, 2018

Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. Data-Driven Marketing. This runs counter to the norm at many B2B sales organizations, which give little or no formal training on price realization. Insight Center. Sponsored by Google.

B2B 132

B2B Survey Company Sales 132

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies and the CEO of StoryBrand, about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success.

Sales 28

Sales B2B Marketing Interviews 28

Tom Spencer

SEPTEMBER 5, 2020

It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Alternatively, B2B sales happen when one business sells its products or services to another business. Potential leads.

B2C 88

B2C B2B Sales Strategy& 88

Harvard Business

FEBRUARY 6, 2024

But B2B companies often are disappointed with their results. Early user programs are critical to the success of products. The problem is the way they are designed and implemented. This article provides a process that can make a big difference in helping companies do a better job of choosing early users and harvesting valuable information.

B2B 245

B2B Productivity Company Sales 245

Harvard Business

MARCH 16, 2023

Research shows they prefer interactions that fuel their psychological needs — even if they require more time or cost more money.

B2B 187

B2B Research Sales Marketing 187

Consulting Success

NOVEMBER 26, 2021

Ever since the start of the pandemic, an increasing number of B2B buyers have shifted online to find, hire, and work with external consultants. Can consultants use consulting marketplaces to find new clients and opportunities? Many consulting marketplaces have emerged as a way to connect buyers and consultants.

B2B 240

B2B Consulting Marketing 240

Harvard Business

JANUARY 24, 2022

Buyers expect the same level of service and flexibility as when they shop in their personal lives.

B2B 174

B2B Sales Marketing Management 174

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 132

Marketing Case Studies Case Study Sales 132

Consulting Success

APRIL 5, 2021

This is one of the things that Shiv Narayanan learned on his way to generating $2 million in consulting revenue for his B2B SaaS startup. Saying no to revenue is the hardest thing to do, but sometimes you have to do it in order to build a more sustainable business. The founder and CEO of.

B2B 207

B2B Consulting Company Marketing 207

Harvard Business

JULY 28, 2020

Don’t stop testing your tactics and tightening your processes.

B2B 166

B2B How To Sales Marketing 166

Harvard Business

MAY 26, 2016

Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. If we want more effective content marketing, we have to get smart with strategy.

Marketing 131

Marketing Strategy Strategy& Strategy 131

Harvard Business

MARCH 14, 2018

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 71

B2B Bain Research Study 71

Harvard Business

MARCH 15, 2023

You can’t deliver a modern customer experience with a dated approach.

B2B 174

B2B Tools Sales Culture 174

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Tom Spencer

MARCH 28, 2025

2024, the global cryptocurrency market capitalisation reached more than US$3.7 The same year, Visa B2B Connect was launched, a blockchain-based payment network that enables faster and more secure international business-to-business transactions. In 2019,Santander became the worlds first bank to issue a bond on the Ethereum blockchain.

Banking 88

Banking Financial System B2B 88

Harvard Business

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

B2B 72

B2B Chemicals Engineering Data 72

David A Fields

NOVEMBER 26, 2014

A question I was asked: Is this target definition too vague for my Fishing Line: “Vice presidents of product management or product marketing in B2B organizations that sell complex products and services to risk averse industries.” What is your answer to this consultant? Do you think his target is too vague?

B2B 150

B2B Productivity Consulting Industry 150

Women in Consulting

SEPTEMBER 11, 2014

As content marketing explodes, so too, does the volume of noise. To date, there haven’t been many great examples of humor in B2B. Marketo did this successfully with its Big Activity Coloring Book : “Introducing the Big Marketing Activity Coloring Book!…30 30 pages of pure, unadulterated marketing activity fun!”

Marketing 92

Marketing B2B Video Banking 92

Harvard Business

JANUARY 19, 2018

E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. By helping B2B companies gather better data on their customers, AI will help them catch up with their B2C peers. Insight Center. The Risks and Rewards of AI.

B2B 71

B2B B2C Sales Data 71

Consulting Matters

AUGUST 26, 2021

The Difference Between B2B and B2C Business Models. Simply put, we design consulting and coaching practices that position you as a thought leader and sought-after expert by helping you find the words to describe the value of what you do and use them on your website and in your marketing. So, are you a.

Consulting 317

Consulting B2C B2B ROI 317

Harvard Business

DECEMBER 5, 2017

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging.

Enterprise 78

Enterprise B2C B2B Marketing 78

Harvard Business

SEPTEMBER 20, 2022

Sponsor content from LinkedIn.

B2B 152

B2B Sales Marketing 152

Consulting Matters

AUGUST 12, 2020

I also want to talk about the difference between B2C offers and B2B offers. Meaning a B2B business is a business that's positioned to help an organization. Let me first get us on the same page on content marketing and all the pieces and how they all fit together. The reality is content marketing is not dead.

B2C 156

B2C B2B Consulting How To 156