Remove B2B Remove Marketing Remove Methodologies
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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

B2C 156
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The Role of Instructional Design in Creating Effective Sales Enablement Programs

Clarity Consultants

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. It also helps the marketing team and sales team stay on the same page so that the business can create a cohesive plan that brings in revenue. However, it goes far beyond that.

Sales 162
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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. Lacks understanding of the complex B2B buying cycle.

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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Lynn, her associate Falguni Shah, and their team use a proprietary methodology of interviews and skill assessment tools to gain in-depth insights about candidates and their fit for job openings. Brenda helped to place me in a digital marketing position. This formative experience led to a long career in digital marketing.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow

The event will allow project managers to earn PDUs, learn from expert speakers during the educational sessions, acquire new skills, master new technologies and methodologies, and network with peers. The conference attendees will learn the insights from the latest PMO research, and learn about new PMO ideas, methodologies, and products.

Industry 130
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A Quick Guide to Value-Based Pricing

Harvard Business

It creates more confusion among marketers, even many pricing experts, than any other pricing concept. For B2B products, it can be a single customer). Marketers can’t use value-based pricing unless they have a specific segment. Despite its popularity, marketers have significant misconceptions about the approach.

B2B 70
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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% However, India remains a difficult market for multinational firms to enter. India is a large, fragmented, and heterogeneous market. over the next three years.