Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. A similar sequence has happened with B2B buying. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. A marketing automation company creates bespoke presentations.

B2B 36

B2B Travel Benchmarking Sales 36

1 to 1

MAY 1, 2024

Market Presence and Brand Reputation Established Market Presence: Having been in the market for decades, these companies have established a strong reputation and reliability. Often many stake holders and decision makers are involved specially in B2B. What If I Have a Small or Medium Business?

Enterprise 26

Enterprise Software B2B ROI 26

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 43

Marketing Case Studies Case Study Sales 43

Consulting Matters

AUGUST 26, 2021

The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. Check out our marketing agency services, mentoring programs, and courses at [link]. So, are you a.

Consulting 156

Consulting B2C B2B ROI 156

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 51

Marketing Agile Fashion Sales 51

1 to 1

JULY 25, 2024

Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions. However, in B2B settings, characterized by complex decision-making and long-term relationships, NPS often falls short.

Metrics 20

Metrics Analysis B2C B2B 20

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 36

B2B Education Media B2C 36

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Marketing 28

Marketing Media Advertising eBook 28

Tsavo Neal

AUGUST 24, 2017

Interested prospects, B2B decision makers, do their due-diligence by reading your case studies. Love them or hate them, case studies make up some of your most important marketing materials as a consultant. The case study makes specific reference to increases in sales, ROI, and revenue growth. Hinge Marketing.

Case Studies 60

Case Studies Case Study Study Consulting 60

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

JULY 31, 2020

If you can generate a 10x ROI for your client, you can charge far more than $1500. LinkedIn : On LinkedIn, people expect to learn about your B2B products or services on LinkedIn. LinkedIn is where you can freely market yourself and write to get found by your potential clients so you can eventually connect with them.

Resumes 15

Resumes B2B ROI Talent 15