Harvard Business

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Sales 83

Sales Productivity Marketing B2B 83

Harvard Business

FEBRUARY 1, 2022

How one company created a “universal commercial engine” to replace both divisions.

B2B 83

B2B Sales Marketing Engineering 83

Harvard Business

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).

Marketing 101

Marketing B2C Strategy Strategy 101

Consulting Matters

AUGUST 26, 2021

Your heart won't be in it, and your clients will know that you are trying to land them for the sale and not out of a heart of service. The Difference Between B2B and B2C Business Models. Check out our marketing agency services, mentoring programs, and courses at [link]. So, are you a.

Consulting 317

Consulting B2C B2B ROI 317

LSA Global

DECEMBER 16, 2024

How to Sell in Challenging Times: B2B Strategies for Success We know from sales leadership simulation assessment data that selling B2B solutions in challenging times requires more than sales perseverance it demands a shift in sales strategy, sales mindset , and sales communication.

B2B 51

B2B How To Sales Trends 51

Consulting Success

MAY 15, 2017

Conversion Fanatics found that adding a guarantee increased sales 26%. Neil Patel also found that offering a guarantee increased his sales by 21%. Like a consultant, they are serving the B2B market. In a competitive market, a guarantee can really set you apart. Guarantee Benefits for Consultants. Johnson and Son.

Consulting 206

Consulting B2B Hotels Examples 206

LSA Global

DECEMBER 21, 2022

The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. What Makes a Good B2B Sales Hunter? Effective B2B sales hunters love going after and winning new business.

B2B 36

B2B Sales Metrics Meeting 36

Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. A similar sequence has happened with B2B buying. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. Fast forward to today. Related Video. The 8 Types of Salespeople.

B2B 55

B2B Travel Benchmarking Sales 55

Harvard Business

SEPTEMBER 20, 2022

Sponsor content from LinkedIn.

B2B 98

B2B Sales Marketing 98

Harvard Business

JUNE 7, 2018

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. The manufacturer was compensating sales representatives based solely on how much revenue they generated. Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price.

B2B 61

B2B Survey Company Sales 61

Consulting Matters

SEPTEMBER 7, 2021

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with a sales pitch. Check out our marketing agency services, mentoring programs and courses at [link]. are: Leading with a title.

B2C 156

B2C Methodologies How To B2B 156

Harvard Business

JANUARY 24, 2022

Buyers expect the same level of service and flexibility as when they shop in their personal lives.

B2B 70

B2B Sales Marketing Management 70

The Fearless Marketer

APRIL 19, 2021

Someone in my current Marketing Action Group shared this: “I believe that bringing all my marketing into alignment is critical at this point. Marketing alignment would be having a marketing message, marketing materials, website, presentation, etc. Would this be correct?”. How important is this? Cheers, Robert.

Marketing 71

Marketing B2B Tools Sales 71

Tsavo Neal

JUNE 19, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Why do people write in 3rd person in the about section of their LinkedIn profile, especially those in B2B sales. I don’t blame them — marketing and sales are very difficult).

B2B 78

B2B Sales Marketing Groups 78

Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Can we layer other sales on top of it?

Marketing 64

Marketing Consulting B2C B2B 64

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. This makes a sales enablement program a vital tool when running a business. What is the Purpose and Goal of a Sales Enablement Program? That’s why a sales enablement program is essential.

Sales 64

Sales B2B Training Training 64

Tsavo Neal

MAY 15, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. How do I stop hating selling and sales? First, if you hate selling and sales, your temperament isn’t suited for a full-time sales position. But if you run your own business, you can’t avoid sales.

B2B 15

B2B Sales Video Marketing 15

Harvard Business

MARCH 15, 2023

You can’t deliver a modern customer experience with a dated approach.

B2B 70

B2B Tools Sales Culture 70

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

OCTOBER 16, 2020

What are the most important things to focus on to be successful in a B2B appointment setting? By making it easy, appealing, and consistent to book B2B appointments, more of your prospects will do just that. Branding comes before marketing. What comes after marketing? How do you generate sales? Make it easy.

B2B 15

B2B Sales Productivity Marketing 15

Tom Spencer

NOVEMBER 3, 2018

Here are 7 e-commerce marketing techniques to boost your online sales. Email is by no means a new marketing technique, but it is often misused or underutilized. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often.

Sales 60

Sales Media Advertising B2C 60

Tsavo Neal

JULY 3, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. What is the role of SEO in B2B marketing? The role of SEO in B2B marketing is to drive traffic to your website. How do you “optimize” your B2B content? Your marketing doesn’t end with SEO.

B2B 78

B2B Engineering Advertising Sales 78

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

Marketing 54

Marketing Case Study Case Studies Sales 54

BCG

APRIL 5, 2016

A quiet revolution has been happening in sales over the past several years. While many companies have continued to adhere to sales models developed a decade ago, “digital attackers” have been busy reinventing selling. They are compressing the sales cycle to hours and weeks from months and years, closing multiple deals per day.

B2B 40

B2B Boston Consulting Group Sales Study 40

Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 53

Sales B2B Tools Software 53

Women in Consulting

SEPTEMBER 7, 2017

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. If you have competitors, then you have a market.

Marketing 70

Marketing Engineering B2B Guidelines 70

Harvard Business

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. .” It was the right thing to do.

Sales 53

Sales B2C Energy Efficiency 53

LSA Global

APRIL 26, 2023

Top B2B Sellers How do top B2B sellers do it? As a consultative solution seller , you have been working hard and using all the sales tools available. Based upon data from our sales leadership simulation assessment, top solution sellers consistently do a few key things to win bigger deals. Is there a secret sauce?

B2B 36

B2B Sales Tools Training 36

The Fearless Marketer

OCTOBER 26, 2020

Marketing your professional services is a lot like a jigsaw puzzle. Well, for many, many years I’ve worked at deciphering the marketing jigsaw puzzle. Below are the five key pieces to the marketing jigsaw puzzle. Learn how to make an Irresistible Offer and close the sale. It would obviously go a whole lot faster.

Marketing 62

Marketing B2B System Groups 62

Harvard Business

MARCH 16, 2023

Research shows they prefer interactions that fuel their psychological needs — even if they require more time or cost more money.

B2B 81

B2B Research Sales Marketing 81