B2B Metrics Operations 
1 to 1
APRIL 10, 2025
For B2B companies, the complexity of sales cycles, long-term contracts, and multiple decision-makers makes it imperative to align CX strategy with overall business objectives. Customer expectations are changing Todays B2B customers expect seamless interactions, self-service options, and personalized service just like in B2C.
LSA Global
APRIL 21, 2025
Foundational business sales training should include a primer on business acumen : key business drivers, financial metrics, and industry-specific trends. Collaboration Across Functions In most B2B sales environments, selling is a team sport. They must understand how to engage and align with cross-functional teams.
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Harvard Business
FEBRUARY 5, 2018
Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.
Harvard Business
MAY 24, 2017
To measure human capital, you can deploy metrics such as our productive power index , which looks at the cost of organizational drag and the benefits of effective talent and energy management on your overall productive power. Consider the case of one B2B supplier that wanted to figure out what made some salespeople top performers.
Harvard Business
AUGUST 10, 2018
Those analyses rely on publicly available data sources, but software providers have accumulated growing amounts of private data on almost every aspect of their customers’ technology, operations, people, and strategies. We’ve referred to this phenomenon as corporate robo-advisers , and we see more of them all the time.
Harvard Business
MARCH 22, 2017
Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The metrics also changed. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.” The results?
Harvard Business
DECEMBER 15, 2017
Based on our experience of working with numerous companies operating in India across different industries, we find that a simple yet powerful four-step framework helps companies effectively prioritize markets in the country: Step 1: Measure risk-adjusted opportunity. Step 2: Measure operating environment.
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