Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

Marketing 133

Marketing Case Study Case Studies Sales 133

LSA Global

DECEMBER 21, 2022

The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. What Makes a Good B2B Sales Hunter? Effective B2B sales hunters love going after and winning new business.

B2B 36

B2B Sales Metrics Meeting 36

LSA Global

NOVEMBER 18, 2024

How to Win Over Value Buyers + Key Mistakes to Avoid Studies highlighted by our microlearning experts show that more than half of all sales prospects are value buyers who focus on achieving measurable business outcomes. To win their business and win over value buyers, sales reps must behave differently.

How To 36

How To Sales Metrics B2B 36

Harvard Business

DECEMBER 6, 2016

According to Gallup , only 29% of B2B customers are engaged with the companies they do business with. With our clients, we’ve found that a 30-minute call — clearly defined as a strategy discussion rather than a sales call — is a good place to begin gathering these answers. Let that sink in. This problem is not new.

B2B 70

B2B Metrics Sales Company 70

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The results?

Marketing 134

Marketing Agile Fashion Sales 134

Harvard Business

AUGUST 10, 2018

ADP, a leading provider of payroll capabilities, allows customers to use its DataCloud tool to compare themselves to other firms not only how much employees are paid, but also metrics like their average job tenure, attrition rates, how much they invest in retirement accounts, and at what age they retire.

Benchmarking 70

Benchmarking Software B2B Comparison 70

LSA Global

APRIL 10, 2020

We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships.

Sales 36

Sales B2B Metrics Case Study 36

LSA Global

MARCH 17, 2025

Top 10 Sales Rep Performance Checklist: Essential Habits for Success We know from sales leadership simulation assessment data that top sales reps do not just wing it they follow a disciplined, strategic, and customer-first sales process. Using storytelling to make the sales pitch compelling, engaging, and relatable.

Sales 36

Sales B2B Data Trends 36

LSA Global

MAY 8, 2023

The cross-selling strategy was part of a strategic sales initiative to grow globally while achieving economies of scale across markets, regions, products, services, and suppliers.

Sales 36

Sales Industry Leadership Company 36

LSA Global

NOVEMBER 6, 2023

The Sales Manager Training Workshop results were: 98% job relevance 98.4% net promoter score This global and growing Integrated Technology Company wanted a customized sales management training program to meet the unique needs of their marketplace. The Sales Manager Training Workshop results were: 98% job relevance 98.4%

Sales 36

Sales Training Training Company 36

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. 5 Steps to Crafting an Effective Sales Strategy We know from our own organizational alignment research that strategic sales clarity accounts for 31% of the difference between high and low performing sales teams.

Sales 36

Sales Strategy Strategy Strategy& 36

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. 5 Steps to Crafting an Effective Sales Strategy We know from our own organizational alignment research that strategic sales clarity accounts for 31% of the difference between high and low performing sales teams.

Sales 36

Sales Strategy Strategy Strategy& 36

LSA Global

APRIL 1, 2020

Why Social Selling Training Programs Fail to Grow the Sales Pipeline. When done right, curated online relationships should turn into more meaningful and more qualified sales conversations. Recent IDC research found that: 75% of the B2B Buyers use social media to inform and support purchase decisions. Lack of Sales Coaching.

Training 36

Training Training B2B Sales 36

LSA Global

APRIL 16, 2021

A Sales Leader’s Dilemma – Top Ways to Grow Revenue There are only so many actions available to a sales leader to profitably grow revenue. The art is identifying, agreeing to, and committing to top ways to grow revenue for you and your sales team. Which sales growth lever should you pull?

Sales 36

Sales B2B Training Training 36

Harvard Business

DECEMBER 13, 2017

Defining and tracking success metrics. PMs must understand customers’ emotions and concerns about their product as much as they understand the concerns of the sales team on how to sell that product, or the support team on how to support it, or the engineering on how to build it. Performing market assessments.

Productivity 71

Productivity Management Engineering Case Interview 71

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take.

Consulting 68

Consulting Advertising Case Interview Conference 68