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Does Market Share Still Matter?

Harvard Business

The authors’ research finds that the market-share profitability relationship has become weaker for firms that favor investment in value creation over value appropriation and for firms operating in B2B markets. In both cases, digital helps smaller firms catch up with larger rivals.

Marketing 241
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Keeping B2B Marketing Content “Human”

Women in Consulting

So why is there so much bad B2B marketing content out there? B2B companies are just as able to develop creative, fun, people-focused content as their consumer-oriented counterparts. With a little effort and strategy, you can breathe some life into your marketing. Marketers know this. Humans are wired to think in stories.

B2B 127
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Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business

As a result, many B2B companies remain stuck in a stalemate. We frequently find that executive teams understand the potential of a reinvented distribution strategy; however, they are unclear on how to proceed. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth.

Strategy& 128
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How B2B Companies Can Grow with Ecosystem Orchestration - SPONSOR CONTENT FROM ACCENTURE STRATEGY

Harvard Business

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 71
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How Advanced Analytics Is Changing B2B Selling

Harvard Business

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 72
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The Mindset Your Company Needs to Grow Organically

Harvard Business

M&A is central to many companies’ growth strategies. The problem is that many companies have the wrong “operating system” for organic growth. Sponsored by Accenture Strategy. This portfolio approach to organic growth enables companies to create a testing ground for potential M&A strategies.

Company 129
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How to Become a Future-Ready Business - SPONSOR CONTENT FROM ACCENTURE STRATEGY

Harvard Business

Changing consumer needs, combined with shifting workforce expectations, are altering the competitive landscape and dictating transformation of existing company operating models for consumer industries. Accenture, in conjunction with the World Economic Forum, has created a vision of the operating model of the future for consumer industries.