Harvard Business

SEPTEMBER 25, 2018

Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior. Building an Effective Influencer Strategy. For example, consider Dez Blanchfield , whom I interviewed.

B2B 124

B2B Education Media B2C 124

Harvard Business

APRIL 19, 2018

But as Churchill reportedly said after Gallipoli , “However beautiful the strategy, you must occasionally look at the results.” Buyers, especially B2B buyers, want to know what others are doing with your product, not what they might do to improve productivity or other outcomes. Don’t follow the herd.

Marketing 133

Marketing Case Study Case Studies Sales 133

1 to 1

AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. Sales teams still relying on “old school” strategies and tactics will only go so far.

B2B 29

B2B Sales ROI B2C 29

Harvard Business

MARCH 22, 2017

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. Later, Brocade followed up with these customers to report on progress against these objectives. The results?

Marketing 134

Marketing Agile Fashion Sales 134

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference?

Enterprise

Tsavo Neal

APRIL 27, 2017

Instead of dumping a bunch of numbers on you, I have included expert insights and actionable strategies witch each statistic so that you can make use of them. Ar you looking to get more out of your digital marketing strategy? 7 out of 10 most impactful marketing strategies for consultants are directly web related.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JULY 31, 2020

If you can generate a 10x ROI for your client, you can charge far more than $1500. LinkedIn : On LinkedIn, people expect to learn about your B2B products or services on LinkedIn. And you can only create an outcome when you have a strategy for doing so. The website was just a means to an end. Then we refine the brand messaging.

Resumes 15

Resumes B2B ROI Talent 15

Advertiser: ZoomInfo

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

Marketing

Advertiser: ZoomInfo

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Data