Harvard Business

JANUARY 24, 2022

Buyers expect the same level of service and flexibility as when they shop in their personal lives.

B2B 174

B2B Sales Marketing Management 174

Tom Spencer

SEPTEMBER 5, 2020

To succeed in sales, you must know your customer. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer.

B2C 89

B2C B2B Sales Strategy 89

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success. Nigel started out as a.

Sales 31

Sales B2B Marketing Interviews 31

Harvard Business

MAY 18, 2021

What they lack in scale they can make up for in flexibility.

B2B 169

B2B Sales 169

Harvard Business

JUNE 7, 2018

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. The manufacturer was compensating sales representatives based solely on how much revenue they generated. Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price.

B2B 133

B2B Survey Company Sales 133

Harvard Business

MARCH 7, 2017

A similar sequence has happened with B2B buying. By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. Related Video. The 8 Types of Salespeople.

B2B 119

B2B Travel Benchmarking Sales 119

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies and the CEO of StoryBrand, about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success.

Sales 28

Sales B2B Marketing Interviews 28

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. This makes a sales enablement program a vital tool when running a business. What is the Purpose and Goal of a Sales Enablement Program? That’s why a sales enablement program is essential.

Sales 162

Sales B2B Training Training 162

Women in Consulting

APRIL 10, 2014

So why is there so much bad B2B marketing content out there? B2B companies are just as able to develop creative, fun, people-focused content as their consumer-oriented counterparts. Stories that illustrate how your products and services have made a difference for customers are a huge sales advantage. Marketers know this.

B2B 127

B2B Marketing Examples Sports 127

Harvard Business

MARCH 15, 2023

You can’t deliver a modern customer experience with a dated approach.

B2B 174

B2B Tools Sales Culture 174

Harvard Business

JUNE 22, 2021

Five ways sales teams can adapt to a new landscape.

B2B 172

B2B Sales 172

Harvard Business

AUGUST 3, 2017

To motivate, manage, and reward B2B salespeople, many companies use sales incentive plans that link large commissions or bonuses to individual results metrics, such as territory quota achievement. The right sales incentive plan creates a double win. This made it easy to measure individual sales results.

Sales 135

Sales Metrics B2B Culture 135

Harvard Business

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. When I started my career, the most profitable application of force was in sales. Back in the 1990s, sales reps had a lot of information, while customers had relatively little. Sales reps leveraged that information gap to create a lot of trust.

Sales 132

Sales B2C Energy Efficiency 132

Harvard Business

FEBRUARY 6, 2024

But B2B companies often are disappointed with their results. Early user programs are critical to the success of products. The problem is the way they are designed and implemented. This article provides a process that can make a big difference in helping companies do a better job of choosing early users and harvesting valuable information.

B2B 245

B2B Productivity Company Sales 245

Harvard Business

MARCH 16, 2023

Research shows they prefer interactions that fuel their psychological needs — even if they require more time or cost more money.

B2B 186

B2B Research Sales Marketing 186

Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 130

Sales B2B Tools Software 130

Harvard Business

SEPTEMBER 20, 2022

Sponsor content from LinkedIn.

B2B 151

B2B Sales Marketing 151

Harvard Business

SEPTEMBER 12, 2016

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. That’s complicated at any B2B business. Vincent Tsui for HBR.

B2B 70

B2B Sales Data Automotive 70

Harvard Business

MARCH 6, 2024

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 253

Marketing B2C Strategy Strategy 253

Harvard Business

SEPTEMBER 12, 2017

Companies typically compensate their sales force by using some combination of salary, commission, and bonuses, but executives are often unsure of which incentives provide the best motivation. Some received conditional bonuses, which we tied to sales quotas under three different treatments: standard, punitive, and real-punitive.

Sales 128

Sales B2B System Data 128

Harvard Business

AUGUST 19, 2019

And what to try instead.

B2B 132

B2B Sales 132

Harvard Business

JULY 8, 2016

Customer relationship management software revolutionized how companies manage their sales pipelines. It also allowed organizations to communicate and coordinate more effectively across large sales account teams. Now a new breed of software applications is reshaping sales force management. Insight Center.

Sales 105

Sales Software Tools Data 105

Harvard Business

MARCH 10, 2017

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 128

Sales Software Productivity Data 128

Harvard Business

JULY 28, 2020

Don’t stop testing your tactics and tightening your processes.

B2B 167

B2B How To Sales Marketing 167

Harvard Business

MARCH 14, 2018

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 71

B2B Bain Research Study 71

Harvard Business

AUGUST 25, 2021

Always be data-driven.

B2B 91

B2B Sales Data Marketing 91

Harvard Business

MAY 10, 2016

.” In the B2B world, though, the experience is very different. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. These 1,000 customers had been assigned account managers, and sales people were keen to answer their questions and return their calls.

B2B 70

B2B B2C Transportation Software 70

Harvard Business

JANUARY 19, 2018

B2B, or the process of marketing and selling product and service offerings to business customers, is experiencing an intensified focus as the availability of new digital data that describes businesses grows. By helping B2B companies gather better data on their customers, AI will help them catch up with their B2C peers. Insight Center.

B2B 71

B2B B2C Sales Data 71

Harvard Business

MAY 18, 2018

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 71

B2B Accenture Strategy Strategy 71

Harvard Business

MAY 28, 2020

The selling environment is shifting toward their strengths.

B2B 91

B2B Sales 91