Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success. Nigel started out as a.

Sales 31

Sales B2B Marketing Interviews 31

LSA Global

APRIL 21, 2025

Foundational Skills for New Sales Hires: Setting the Stage for Long-Term Success We know from sales leadership simulation assessment data that the pressure on new sales hires to ramp quickly and deliver measurable impact is higher than ever. Do you have a proven plan to help overcome sales call reluctance?

Sales 62

Sales Balance Sheet B2B Training 62

Harvard Business

JUNE 7, 2018

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. The manufacturer was compensating sales representatives based solely on how much revenue they generated. Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price.

B2B 140

B2B Survey Company Sales 140

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. This makes a sales enablement program a vital tool when running a business. This makes a sales enablement program a vital tool when running a business. Not sure where to start?

Sales 162

Sales B2B Training Training 162

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies and the CEO of StoryBrand, about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success.

Sales 28

Sales B2B Marketing Interviews 28

1 to 1

APRIL 10, 2025

Read full version here: [link] Introduction A successful Customer Experience (CX) transformation program must be deeply integrated with the business strategy of an organization. Customer expectations are changing Todays B2B customers expect seamless interactions, self-service options, and personalized service just like in B2C.

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B2B Strategy Strategy Strategy& 26

Women in Consulting

APRIL 10, 2014

So why is there so much bad B2B marketing content out there? B2B companies are just as able to develop creative, fun, people-focused content as their consumer-oriented counterparts. With a little effort and strategy, you can breathe some life into your marketing. Marketers know this. Humans are wired to think in stories.

B2B 127

B2B Marketing Examples Sports 127

Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

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Sales B2B Tools Software 131

Harvard Business

DECEMBER 14, 2018

These relationships can create efficient new sales channels and powerful feedback mechanisms or unlock entirely new business models. As a result, many B2B companies remain stuck in a stalemate. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth.

Strategy 129

Strategy Strategy& Strategy Insurance 129

Harvard Business

MAY 18, 2018

B2B companies are struggling with a loss of control over the customer experience (CX) today. With their future growth prospects at stake, B2B executives must determine how to improve CX—while ceding more of the experience to their partners. B2B leaders know that customer experience is the gateway to growth.

B2B 71

B2B Accenture Strategy Strategy 71

Harvard Business

JULY 8, 2016

Customer relationship management software revolutionized how companies manage their sales pipelines. It also allowed organizations to communicate and coordinate more effectively across large sales account teams. Now a new breed of software applications is reshaping sales force management. No strategy is static.

Sales 107

Sales Software Tools Data 107

Harvard Business

MARCH 10, 2017

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 131

Sales Software Productivity Data 131

Harvard Business

MAY 26, 2016

While content production levels are soaring, the same data from the Content Marketing Institute also shows that only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. Grounding your work with a documented strategy helps you create content that’s more effective.

Marketing 132

Marketing Strategy Strategy& Strategy 132

Harvard Business

JANUARY 19, 2018

B2B, or the process of marketing and selling product and service offerings to business customers, is experiencing an intensified focus as the availability of new digital data that describes businesses grows. By helping B2B companies gather better data on their customers, AI will help them catch up with their B2C peers. Insight Center.

B2B 71

B2B B2C Sales Data 71

Harvard Business

MAY 10, 2016

.” In the B2B world, though, the experience is very different. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. These 1,000 customers had been assigned account managers, and sales people were keen to answer their questions and return their calls.

B2B 70

B2B B2C Transportation Software 70

Harvard Business

JULY 12, 2017

These “have it your way” consumer experiences have changed the way the business world thinks about sales. B2B buyers have slowly been conditioned to expect the same personalized treatment that they get while shopping on Amazon. At an individual sales rep level, social selling can be powerful. Better understanding.

B2B 71

B2B Sales Media Survey 71

Harvard Business

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

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B2B Chemicals Engineering Data 73

Harvard Business

JUNE 1, 2018

A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. Over 150 B2B salespeople were involved in the research. This company isn’t alone.

Sales 71

Sales Marketing B2B Case Interview 71

Harvard Business

SEPTEMBER 25, 2018

Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes.

B2B 125

B2B Education Media B2C 125

LSA Global

DECEMBER 21, 2022

The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. What Makes a Good B2B Sales Hunter? Effective B2B sales hunters love going after and winning new business.

B2B 36

B2B Sales Metrics Meeting 36

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

Marketing 134

Marketing Case Study Case Studies Sales 134

Harvard Business

DECEMBER 6, 2016

According to Gallup , only 29% of B2B customers are engaged with the companies they do business with. Companies need a strategy focused on the future growth of the relationship as well as the bottom-line value for both parties. Let that sink in. This problem is not new. Align the Entire Organization Around Client Engagement.

B2B 70

B2B Metrics Sales Company 70

Consulting Matters

SEPTEMBER 7, 2021

During our chat, I tell J that he needs to identify whether he is a B2B or B2C consultant or coach - this will determine how he positions himself and answers the dreaded "What do you do?" Leading with a sales pitch. To get started, we dive into how J converts a problem into value for his clients. are: Leading with a title.

B2C 156

B2C Methodologies How To B2B 156

LSA Global

DECEMBER 18, 2023

Why B2B Sales Skill Sets Matter The overall commoditization of products combined with the added pressure of shrinking margins and increased customer demands are heightening the need for the right B2B sales skill sets to meet grow targets. This is both a B2B sales skill and a sales mindset.

B2B 36

B2B Sales Training Training 36

Consulting Success

AUGUST 17, 2020

A lot of business strategies claim to make your business grow and increase your profit margins. Do you own a business, but finding it hard to break past revenue plateaus? Unfortunately, most of them don’t work, wasting your time and money. Josh Long joins Michael Zipursky on today’s show to share his Bottleneck Breakthrough Method.

Consulting 264

Consulting How To Strategy Strategy 264

Harvard Business

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Sales 71

Sales Case Interview Recruitment Recruiting 71

Harvard Business

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Sales 71

Sales Case Interview Recruitment Recruiting 71

Tsavo Neal

MAY 15, 2020

How do I stop hating selling and sales? First, if you hate selling and sales, your temperament isn’t suited for a full-time sales position. If you hate selling and sales, then you probably don’t like jobs where you’re always talking to people. But if you run your own business, you can’t avoid sales. Learn to sell.

B2B 15

B2B Sales Video Marketing 15

LSA Global

APRIL 26, 2023

Top B2B Sellers How do top B2B sellers do it? As a consultative solution seller , you have been working hard and using all the sales tools available. Based upon data from our sales leadership simulation assessment, top solution sellers consistently do a few key things to win bigger deals. Is there a secret sauce?

B2B 36

B2B Sales Tools Training 36

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29

B2B Sales ROI B2C 29

Tom Spencer

NOVEMBER 3, 2018

Here are 7 e-commerce marketing techniques to boost your online sales. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often. One simple but effective way to increase sales is to use holiday-themed promotions. Leverage Email.

Sales 60

Sales Media Advertising B2C 60

Tom Spencer

APRIL 4, 2020

The customer journey, which is central to the CEM idea, is simply a way of looking at the experience of the customer from first contact, through completion of sale, on to post-sale support and ideally repeat purchase. But isn’t that just the sales funnel by a different name? In B2B, there isn’t just one ‘customer’.

B2B 103

B2B Sales Productivity Analysis 103

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Let’s delve into the intricacies of constructing an effective sales strategy that makes sense to your people, your customers, and your business as a whole.

Sales 36

Sales Strategy Strategy Strategy& 36