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Sell in Challenging Times: A How to Guide to B2B Success

LSA Global

How to Sell in Challenging Times: B2B Strategies for Success We know from sales leadership simulation assessment data that selling B2B solutions in challenging times requires more than sales perseverance it demands a shift in sales strategy, sales mindset , and sales communication.

B2B 67
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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. First, three out of four B2B buyers rely on social media to engage with peers about buying decisions.

B2B 195
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A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. invest in ongoing development of capabilities among the sales and pricing teams through training and tools.

B2B 142
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The Role of Instructional Design in Creating Effective Sales Enablement Programs

Clarity Consultants

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. Creating a strategy that keeps your team informed and motivated can drastically change how much you sell and how engaged your employees are. Not sure where to start? Bring in an instructional design agency.

Sales 162
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How Advanced Analytics Is Changing B2B Selling

Harvard Business

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 74
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Foundational Skills for New Sales Hires: The Top 7

LSA Global

Yet too often, organizations f ocus too narrowly on product training and neglect the foundational skills for new sales hires to be set up for success. Foundational business sales training should include a primer on business acumen : key business drivers, financial metrics, and industry-specific trends.

Sales 62
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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

During our chat, I tell J that he needs to identify whether he is a B2B or B2C consultant or coach - this will determine how he positions himself and answers the dreaded "What do you do?" Strategies you can use right now to begin creating authentic connections with potential clients (and referrers to potential clients).

B2C 156