Harvard Business

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 71

B2B B2C Sales Data 71

Harvard Business

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. Unfortunately, the few B2B companies that have responded to this reality by embracing customer networks usually have just copied a successful B2C formula.

B2B 70

B2B B2C Transportation Software 70

Harvard Business

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. These changes fundamentally require rethinking strategy, organization, investment, and measurement.

Advertising 71

Advertising B2B Survey B2C 71

Harvard Business

MAY 25, 2018

Many global marketers are still struggling to understand what steps they need to take to prepare for this regulation and how it will impact their marketing strategy moving forward. Yet the regulation impacts all companies globally, including those in the United States, that collect and manage data on citizens in the EU.

Data 71

Data B2B How To B2C 71

Harvard Business

AUGUST 4, 2017

” For both workers and employers, the boomerang represents “a positive development,” says Karen Dillon, coauthor of several best-selling titles, including How Will You Measure Your Life? She came back as a director of media strategy and content. “Former employees are known quantities.” ” Be positive.

Company 134

Company Case Study Case Studies B2C 134

Tom Spencer

FEBRUARY 1, 2015

The irony, though, is that consultants have gone on to develop an industry jargon which is often completely incomprehensible to industry outsiders. B2C: Stands for “business to consumer” and indicates that a business is aiming to sell directly to consumers rather than to other businesses. On the beach: In between assignments.

Consulting 60

Consulting McKinsey Bain B2C 60

Tom Spencer

NOVEMBER 3, 2018

Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often. Since customers are more likely to spend time on an app than a mobile website, e-commerce businesses should develop apps to reach customers and drive sales. Leverage Email.

Sales 60

Sales Media Advertising B2C 60

Harvard Business

JULY 19, 2017

In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. Insight Center. Crossing the Digital Divide.

Data 71

Data Productivity Airlines B2C 71

Harvard Business

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. If the best PMs have well developed core competencies and a high EQ, does that mean that they are then destined for success no matter where they work?

Productivity 71

Productivity Management Engineering Case Interview 71

Prudent Pedal

APRIL 23, 2019

For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. Professional services partners, marketers, and business developers use the “trusted advisor” term the same way my 16-year-old daughter uses the word “like.” Sales and Marketing are about building trusting relationships.

Marketing 40

Marketing B2C Sales Development 40

Harvard Business

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.

Marketing 70

Marketing Media Advertising eBook 70

Harvard Business

DECEMBER 18, 2017

Over the course of several months, a digital platform was developed that could capture every fan interaction (whether a mobile check-in at the stadium, a profile update on the website, or a merchandise purchase online), deliver targeted promotional campaigns, and collect club mentions and other data from social media.

Sports 70

Sports Industry Data Media 70

1 to 1

AUGUST 30, 2021

Sales teams still relying on “old school” strategies and tactics will only go so far. Revenue intelligence Revenue intelligence is a dynamic, developing category, using technology to “capture engagement activity between buyers and sellers and automatically upload that data to CRM systems,” Forrester writes.

B2B 29

B2B Sales ROI B2C 29

Tsavo Neal

MAY 29, 2020

And when it does, you had better have a strategy for attracting new business — without relying on your network or referrals. B2B customers buy for the same reason B2C customers buy: Sales is about people and it’s about problem-solving. Your “referral well” will last 2–3 years — then it runs dry. It can even last you a few years.

B2B 15

B2B Intellectual Property B2C Video 15