article thumbnail

Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

She shares her personal struggles, such as with anxiety, time management, and being the youngest person in the room. Dhruv and Aimee both founded B2C startups. She continuously creates an online space that is judgement-free, allowing her and others to share their struggles of being founders and managing it all together as a community.

article thumbnail

Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

All of these examples are B2C. If your business is B2C, the train is about to leave the station. In addition to a sales rep, you created a business development role for pre-sales, you hired a variety of hunters and farmers, you assigned an account rep to manage ongoing business.

Sales 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. A New Type of Local Partner. The rise of social media has created a new type of local partner: local digital influencers.

B2B 123
article thumbnail

Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

B2C & D2C Organizations hire her firm as a talent partner and trusted advisor to introduce them to influential Leaders at the C-Suite, Executive, Director, and Manager levels. Connect with Esther on LinkedIn: [link] GRN Fairfield Donna James owns and operates GRN Fairfield, a search firm filling the needs of retail businesses.

article thumbnail

Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 71
article thumbnail

What It Takes to Become a Great Product Manager

Harvard Business

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Self-management: Being a PM can be incredibly stressful. Company Fit.

article thumbnail

The Results Are In: The 2012 ThinkResults Launch Survey

Women in Consulting

By: Jennifer LeBlanc In summer 2012, in partnership with our survey partner, The Insight Advantage , we surveyed B2B and B2C leaders about their experiences with launches within their companies over the previous year. The results that we saw were very consistent with the experiences we’ve seen with our clients here at ThinkResults.

Survey 69