Harvard Business

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Running design sprints. Company Fit.

Productivity 75

Productivity Management Engineering Case Interview 75

Women in Consulting

AUGUST 15, 2013

By: Jennifer LeBlanc In summer 2012, in partnership with our survey partner, The Insight Advantage , we surveyed B2B and B2C leaders about their experiences with launches within their companies over the previous year. The results that we saw were very consistent with the experiences we’ve seen with our clients here at ThinkResults.

Survey 69

Survey B2C B2B Healthcare 69

Harvard Business

MAY 25, 2018

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” Marketers across the European Union (EU) have been preparing for this new regulation for months. Third-party data is likely to be the biggest headache for global marketers.

Data 75

Data B2B How To B2C 75

1 to 1

APRIL 10, 2025

Customer expectations are changing Todays B2B customers expect seamless interactions, self-service options, and personalized service just like in B2C. Example: If your companys business strategy is to expand into new markets , your CX vision might focus on creating a seamless onboarding experience for new customers in different geographies.

B2B 26

B2B Strategy Strategy& Strategy 26

Tom Spencer

NOVEMBER 19, 2021

Business development consultants can work with both B2B and B2C businesses, and provide a wide range of services including data analytics over operations and financials, business design , marketing strategies, digital innovation, business model design , and organisational systems.

Development 88

Development Consulting B2C B2B 88

Harvard Business

DECEMBER 15, 2017

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% However, India remains a difficult market for multinational firms to enter. India is a large, fragmented, and heterogeneous market. over the next three years.

Strategy 75

Strategy Strategy Strategy& Operations 75

Harvard Business

DECEMBER 23, 2016

In this environment, a new 4G only player has entered in 2016 with an initial investment of $20 billion in network and market infrastructure. Digital rights and viewing habits are much easier to manage on mobile networks and revenues are likely to start expanding as more people view their entertainment on mobile devices.

Strategy 70

Strategy Strategy Strategy& Banking 70

Harvard Business

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. It starts by inspiring your customer to tell your story in an authentic way, by building empathy and creating an emotional connection that turns customers into fans.

Sports 70

Sports Industry Data Media 70

Wakeman Consulting Group: Dave's Blog

JUNE 14, 2023

These brands are notoriously “sales oriented” and that has come at the expense of the brands that the company manages and you’ve seen wild swings of sales in many Bud brands over the last few years due to the whims of the market. One week it is craft beer. One week it is hard seltzer. . *

Sales 40

Sales Journal Marketing Groups 40

1 to 1

AUGUST 30, 2021

Embedded AI analyzes the data and surfaces insights to support executive-level decision making, inform management coaching, and inspire reps to adopt best practices.” This empowered the sales team to make more informed decisions from an account level as well as optimize their go-to-market strategy in a virtual setting.

B2B 29

B2B Sales ROI B2C 29

1 to 1

JULY 25, 2024

Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions. Sony and LG in South Korea exemplify the difficulties of applying NPS in contexts that require sustained service excellence and relationship management.

Metrics 20

Metrics Analysis B2C B2B 20

Consulting Matters

AUGUST 12, 2020

I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. Let me first get us on the same page on content marketing and all the pieces and how they all fit together.

B2C 156

B2C B2B Consulting How To 156

Harvard Business

AUGUST 4, 2017

The idea of boomerang employees — workers who voluntarily leave a job at an organization and then rejoin that same organization at a later date — is gaining more and more acceptance from hiring managers and in the labor force. The experience has also had a positive impact on how she manages. What the Experts Say.

Company 138

Company Case Study Case Studies B2C 138

Harvard Business

JUNE 12, 2018

Companies in multiple industries are already altering their approaches in changing urban markets. Other telecoms are offering solutions such as smart parking and waste management systems. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Company 138

Company Real Estate Government Transportation 138

Harvard Business

APRIL 29, 2016

applications pushed technology to address B2B market requirements. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. Their excuses for missteps include security issues, complexities of managing product life cycles, and lack of interoperability.

B2B 70

B2B Productivity B2C Enterprise 70

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. I’ve worked with over a half dozen of the biggest sports’ brands in the world the last 18 months on some variation of market research. Don’t miss the webinar: 11 AM Eastern 13 December 2022.

Sports 64

Sports B2C Research Marketing 64