Remove B2C Remove Management Remove Productivity
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Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

Consumers are no longer swayed by just a great product, but seek more than that, craving authenticity and a genuine connection to the brand. She shares her personal struggles, such as with anxiety, time management, and being the youngest person in the room. Dhruv and Aimee both founded B2C startups.

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What It Takes to Become a Great Product Manager

Harvard Business

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images.

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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

All of these examples are B2C. If your business is B2C, the train is about to leave the station. One of my favorite business school professors used to say, “If you want to build a great company, your product has got to be ten times better than the competition.” ” Today, that advice feels out of date.

Sales 132
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.

B2B 125
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The Results Are In: The 2012 ThinkResults Launch Survey

Women in Consulting

By: Jennifer LeBlanc In summer 2012, in partnership with our survey partner, The Insight Advantage , we surveyed B2B and B2C leaders about their experiences with launches within their companies over the previous year. Existing customers have increased purchases of existing products (21%). Acquired new clients (46%).

Survey 69
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Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 72
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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Without a recruitment firm’s assistance, a company’s internal staff must handle these tasks, which can detract from their core responsibilities and reduce overall productivity. Compliance and Legal Challenges: Recruitment firms are typically well-versed in employment laws and regulations. With more than 33 yrs.