Harvard Business

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. A New Type of Local Partner. The rise of social media has created a new type of local partner: local digital influencers.

B2B 125

B2B Education Media B2C 125

1 to 1

AUGUST 30, 2021

Embedded AI analyzes the data and surfaces insights to support executive-level decision making, inform management coaching, and inspire reps to adopt best practices.” Move the ROI needle with human experts While technology has its merits, it will not solve sales challenges on its own.

B2B 29

B2B Sales ROI B2C 29

1 to 1

JULY 25, 2024

The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy. Sony and LG in South Korea exemplify the difficulties of applying NPS in contexts that require sustained service excellence and relationship management.

Metrics 20

Metrics Analysis B2C B2B 20