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Rebuilding Brand Loyalty: The Rise of Founder-Led Marketing

Tom Spencer

A look into her personal social media account (@aimeesmalex on Tiktok) can help determine her strategy. She shares her personal struggles, such as with anxiety, time management, and being the youngest person in the room. Here are 3 actionable strategies that you can use to get started. Dhruv and Aimee both founded B2C startups.

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B2B CX – Strategy & Business Alignment

1 to 1

Read full version here: [link] Introduction A successful Customer Experience (CX) transformation program must be deeply integrated with the business strategy of an organization. Customer expectations are changing Todays B2B customers expect seamless interactions, self-service options, and personalized service just like in B2C.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. Building an Effective Influencer Strategy. A New Type of Local Partner. For example, consider Dez Blanchfield , whom I interviewed.

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How B2B Companies Can Grow with Ecosystem Orchestration - SPONSOR CONTENT FROM ACCENTURE STRATEGY

Harvard Business

Read more from Accenture Strategy: How to Become a Future-Ready Business. Pivot from Partner Management to Ecosystem Orchestration: To regain visibility and control over CX, B2B companies need to consider their indirect partners as extensions of their own business and critical enablers of new business models and CX strategies.

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Doing Business in India Requires a Mobile-First Strategy

Harvard Business

In order to create value in India in the coming decade, companies must have a mobile-first strategy. Digital rights and viewing habits are much easier to manage on mobile networks and revenues are likely to start expanding as more people view their entertainment on mobile devices.

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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% Industry cluster metrics measure the size of the pool of potential customers for B2B or B2C companies, and market stability metrics measure institutional, business, and social stability.)

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Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

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