Tom Spencer

NOVEMBER 3, 2018

Here are 7 e-commerce marketing techniques to boost your online sales. Email is by no means a new marketing technique, but it is often misused or underutilized. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often.

Sales 60

Sales Media Advertising B2C 60

Harvard Business

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. B2B companies need to know, for example, how many companies exist in a given market space.

B2B 71

B2B B2C Sales Data 71

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

Marketing 70

Marketing Media Advertising eBook 70

Consulting Matters

AUGUST 26, 2021

Your heart won't be in it, and your clients will know that you are trying to land them for the sale and not out of a heart of service. The Difference Between B2B and B2C Business Models. Check out our marketing agency services, mentoring programs, and courses at [link].

Consulting 156

Consulting B2C B2B ROI 156

Harmonious Workplaces

DECEMBER 27, 2023

Brenda helped to place me in a digital marketing position. ExecuSearch Staffing Solutions offers executive search and placement services specializing in Logistics, Distribution, Supply Chain, Manufacturing, Engineering, Sales, Marketing and Retail positions with some of today’s leading companies. With more than 33 yrs.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

Women in Consulting

DECEMBER 10, 2013

By: Linda Popky The post-Thanksgiving shopping frenzy started early this year, with some stores actually holding Black Friday sales on Thanksgiving evening. Just to complicate things, online merchants started holding Black Friday events, and some brick and mortar stores held Cyber Monday sales. Groupon, LivingSocial, etc.

B2C 75

B2C B2B Sales Retail 75

Prudent Pedal

APRIL 23, 2019

For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. Sales and Marketing are about building trusting relationships. Marketers more often than not amplify the disease. But, this is not how the world of sales and marketing works today—or ever.

Marketing 40

Marketing B2C Sales Development 40

Tom Spencer

NOVEMBER 19, 2021

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants enable companies to reach their full potential and rescue companies that are struggling to survive.

Development 88

Development Consulting B2C B2B 88

Wakeman Consulting Group: Dave's Blog

JUNE 14, 2023

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light , tying the sales decline to a “boycott” I’m skeptical of that line of reasoning. In other words, AB InBev is often chasing the market instead of establishing some consistency to what their #marketing team is doing.

Sales 40

Sales Journal Marketing Groups 40

Harvard Business

FEBRUARY 7, 2018

Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy. We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies.

Advertising 71

Advertising B2B Survey B2C 71

Martinka Consulting

FEBRUARY 13, 2019

I’m talking to an owner who’s pretty darn proud of the fact he doesn’t do any marketing or have any sales effort because it’s all “word of mouth.” He tells me this knowing I know his friend (with the same type of business) in a noticeably smaller market that has two to three times the revenue he has. Right, we Google it.

B2C 40

B2C B2B Government Sales 40

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Next week, we look at the numbers that can help you create more sales opportunities in 2023. Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. Teaches us about picking an enemy in our marketing: Picking an enemy is one of marketing’s greatest gifts.

Sports 64

Sports B2C Research Marketing 64

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29

B2B Sales ROI B2C 29

Harvard Business

APRIL 29, 2016

applications pushed technology to address B2B market requirements. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. The expectation of recurring revenue demands a recurring customer experience in a market with a continuous stream of new competitors.

B2B 70

B2B Productivity B2C Enterprise 70

Harvard Business

DECEMBER 23, 2016

In this environment, a new 4G only player has entered in 2016 with an initial investment of $20 billion in network and market infrastructure. This will have a huge impact on foreign consumer product companies such as Colgate and PepsiCo eyeing the market in India as eCommerce reaches scale in India.

Strategy 70

Strategy Strategy Strategy& Banking 70

Harvard Business

DECEMBER 13, 2017

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

Productivity 71

Productivity Management Engineering Case Interview 71

ConsultX

SEPTEMBER 7, 2021

“Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C.

B2C 52

B2C Consulting Groups B2B 52

Harvard Business

JUNE 12, 2018

Companies in multiple industries are already altering their approaches in changing urban markets. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common. After all, some of the world’s urban markets are larger than entire nations. That mandate is worth keeping.

Company 114

Company Real Estate Government Transportation 114

Tsavo Neal

MAY 29, 2020

You’re in the marketing business. “You’re not in the consulting business, you’re in the marketing business. Independent consultants really struggle with marketing. They rely on others to do their marketing for them instead of doing it themselves. Which consulting firms are using inbound marketing well?

B2B 15

B2B Intellectual Property B2C Video 15