Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Marketing 70

Marketing Media Advertising eBook 70

Harvard Business

JUNE 20, 2018

There are two contemporary strategic imperatives, among others, that many executives are grappling with: (1) competing in emerging markets and (2) partnering with startups to gain exposure to novel ideas and opportunities. Such considerations seem less pertinent in a market like India where nationally mandated focus areas are less engrained.

Case Interview 108

Case Interview Company Government Policies 108

Harvard Business

DECEMBER 23, 2016

In order to create value in India in the coming decade, companies must have a mobile-first strategy. In this environment, a new 4G only player has entered in 2016 with an initial investment of $20 billion in network and market infrastructure. Nimble companies and organizations will stand to gain by this unique opportunity.

Strategy 70

Strategy Strategy& Strategy Banking 70

Harvard Business

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. B2B companies need to know, for example, how many companies exist in a given market space.

B2B 71

B2B B2C Sales Data 71

Harmonious Workplaces

DECEMBER 27, 2023

Brenda helped to place me in a digital marketing position. ExecuSearch Staffing Solutions offers executive search and placement services specializing in Logistics, Distribution, Supply Chain, Manufacturing, Engineering, Sales, Marketing and Retail positions with some of today’s leading companies. With more than 33 yrs.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

1 to 1

MARCH 25, 2014

As B2C marketers continue to gain experience engaging with customers in digital channels, a growing number of practitioners are striving to become more adept at segmenting customers by psychographics and demographics as part of their efforts to deliver relevant content, messaging, and experiences for specific target audiences.

B2C 45

B2C Trends Data Marketing 45

Prudent Pedal

APRIL 23, 2019

For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. Sales and Marketing are about building trusting relationships. Professional services partners, marketers, and business developers use the “trusted advisor” term the same way my 16-year-old daughter uses the word “like.”

Marketing 40

Marketing B2C Sales Development 40

Harvard Business

MAY 25, 2018

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” Marketers across the European Union (EU) have been preparing for this new regulation for months. Third-party data is likely to be the biggest headache for global marketers.

Data 71

Data B2B How To B2C 71

Tom Spencer

NOVEMBER 19, 2021

Business development consultants can work with both B2B and B2C businesses, and provide a wide range of services including data analytics over operations and financials, business design , marketing strategies, digital innovation, business model design , and organisational systems.

Development 88

Development Consulting B2C B2B 88

Makarios Consulting

AUGUST 3, 2022

If you are in the B2C space, you may not have personal relationships with your customers. Fourth, look for opportunities to broaden your reach within your target market. This is not about changing the definition of your target market; it is about asking if there is a way to reach more of your ideal set of customers.

B2B 76

B2B B2C Trends Agile 76

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. I’ve worked with over a half dozen of the biggest sports’ brands in the world the last 18 months on some variation of market research. These ads can help you express your strategy.

Sports 64

Sports B2C Research Marketing 64

Harvard Business

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. In many organizations, marketing comes after product development.

Advertising 71

Advertising B2B Survey B2C 71

Tom Spencer

NOVEMBER 3, 2018

Here are 7 e-commerce marketing techniques to boost your online sales. Email is by no means a new marketing technique, but it is often misused or underutilized. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often.

Sales 60

Sales Media Advertising B2C 60

Harvard Business

AUGUST 4, 2017

The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. She came back as a director of media strategy and content. After she left, Bridget worked in several other marketing firms.

Company 134

Company Case Studies Case Study B2C 134

BCG

DECEMBER 15, 2016

Business is solid, with stable revenue in B2B and rising volume in B2C. They’ve spent decades building highly efficient operations and dominant market share. Unless the established companies adjust their strategies accordingly, they are likely to find their vaunted advantages a burden, or at least a dwindling asset.

Industry 40

Industry B2C B2B Efficiency 40

Martinka Consulting

FEBRUARY 13, 2019

I’m talking to an owner who’s pretty darn proud of the fact he doesn’t do any marketing or have any sales effort because it’s all “word of mouth.” He tells me this knowing I know his friend (with the same type of business) in a noticeably smaller market that has two to three times the revenue he has. Right, we Google it. Edith Wharton.

B2C 40

B2C B2B Government Sales 40

Makarios Consulting

AUGUST 3, 2022

If you are in the B2C space, you may not have personal relationships with your customers. Fourth, look for opportunities to broaden your reach within your target market. This is not about changing the definition of your target market; it is about asking if there is a way to reach more of your ideal set of customers.

B2B 52

B2B B2C Trends Agile 52

Harvard Business

DECEMBER 13, 2017

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

Productivity 71

Productivity Management Engineering Case Interview 71

Harvard Business

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. It starts by inspiring your customer to tell your story in an authentic way, by building empathy and creating an emotional connection that turns customers into fans.

Sports 70

Sports Industry Data Media 70

ConsultX

SEPTEMBER 7, 2021

“Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C.

B2C 52

B2C Consulting Groups B2B 52

1 to 1

JULY 25, 2024

This article examines the critiques of NPS, its performance in different business contexts, and emerging global trends in customer feedback strategies. Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions.

Metrics 20

Metrics Analysis B2C B2B 20

1 to 1

AUGUST 30, 2021

Sales teams still relying on “old school” strategies and tactics will only go so far. Sales engagement According to Forrester, sales engagement (SE) platforms “help sales, marketing, and post-sales personnel manage their omnichannel touchpoints at all stages of the buy cycle.”

B2B 29

B2B Sales ROI B2C 29

Wakeman Consulting Group: Dave's Blog

JUNE 14, 2023

These brands are notoriously “sales oriented” and that has come at the expense of the brands that the company manages and you’ve seen wild swings of sales in many Bud brands over the last few years due to the whims of the market. One week it is craft beer. One week it is hard seltzer. Light beers, one day.

Sales 40

Sales Journal Marketing Groups 40

Tsavo Neal

MAY 29, 2020

You’re in the marketing business. “You’re not in the consulting business, you’re in the marketing business. Independent consultants really struggle with marketing. They rely on others to do their marketing for them instead of doing it themselves. Which consulting firms are using inbound marketing well?

B2B 15

B2B Intellectual Property B2C Video 15