Harvard Business

SEPTEMBER 25, 2018

Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior. Building an Effective Influencer Strategy. For example, consider Dez Blanchfield , whom I interviewed.

B2B 122

B2B Education Media B2C 122

Harvard Business

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.

Marketing 70

Marketing Media Advertising eBook 70

1 to 1

AUGUST 30, 2021

Sales teams still relying on “old school” strategies and tactics will only go so far. They are prevalent in the B2C world, but with so much B2B buying and selling happening remotely now, Forrester predicts asynchronous video messages “will be an essential arrow in the seller’s quiver in 2021 and beyond.”

B2B 29

B2B Sales ROI B2C 29

1 to 1

JULY 25, 2024

This article examines the critiques of NPS, its performance in different business contexts, and emerging global trends in customer feedback strategies. The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy.

Metrics 20

Metrics Analysis B2C B2B 20