Tom Spencer
SEPTEMBER 5, 2020
To succeed in sales, you must know your customer. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer.
Harvard Business
NOVEMBER 20, 2018
I’ve been using the sales funnel for 28 years, my whole career. When I started my career, the most profitable application of force was in sales. Back in the 1990s, sales reps had a lot of information, while customers had relatively little. Sales reps leveraged that information gap to create a lot of trust.
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Harvard Business
MARCH 6, 2024
Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.
Consulting Matters
AUGUST 26, 2021
Your heart won't be in it, and your clients will know that you are trying to land them for the sale and not out of a heart of service. The Difference Between B2B and B2C Business Models. On the other hand, coaches are focused on the leaders themselves and helping them improve their personal and leadership effectiveness.
The Source
MAY 17, 2021
Consumer behaviour has changed a great deal over the past few years. As shoppers have embraced the digital revolution—a revolution which has been accelerated significantly by the pandemic—brands and retailers have come under increased pressure to deliver compelling and cohesive customer experiences across both physical and digital channels.
Consulting Matters
SEPTEMBER 7, 2021
During our chat, I tell J that he needs to identify whether he is a B2B or B2C consultant or coach - this will determine how he positions himself and answers the dreaded "What do you do?" Leading with a sales pitch. To get started, we dive into how J converts a problem into value for his clients. are: Leading with a title.
Tom Spencer
NOVEMBER 3, 2018
Here are 7 e-commerce marketing techniques to boost your online sales. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often. Social media is also a great way to spread the word about new promotions and sales, driving more traffic to your site.
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