Harvard Business

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. When I started my career, the most profitable application of force was in sales. Back in the 1990s, sales reps had a lot of information, while customers had relatively little. Sales reps leveraged that information gap to create a lot of trust.

Sales 132

Sales B2C Energy Efficiency 132

Consulting Matters

SEPTEMBER 7, 2021

During our chat, I tell J that he needs to identify whether he is a B2B or B2C consultant or coach - this will determine how he positions himself and answers the dreaded "What do you do?" Leading with a sales pitch. Links: Download our FREE guides and training on how to position yourself as an expert consultant and coach: [link].

B2C 156

B2C Methodologies How To B2B 156

Women in Consulting

DECEMBER 10, 2013

By: Linda Popky The post-Thanksgiving shopping frenzy started early this year, with some stores actually holding Black Friday sales on Thanksgiving evening. Just to complicate things, online merchants started holding Black Friday events, and some brick and mortar stores held Cyber Monday sales. Groupon, LivingSocial, etc.

B2C 75

B2C B2B Sales Retail 75

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29

B2B Sales ROI B2C 29

Harvard Business

DECEMBER 23, 2016

Recently, a Fortune 100 consumer product giant shifted its sales promotion strategy in India from coupons in newspapers to offers on mobile devices. The bottom line: 4G revolution is a fast train which companies must get on or they’ll be left behind. It is another internet revolution, yet again.

Strategy 70

Strategy Strategy Strategy& Banking 70

Harvard Business

DECEMBER 13, 2017

PMs must understand customers’ emotions and concerns about their product as much as they understand the concerns of the sales team on how to sell that product, or the support team on how to support it, or the engineering on how to build it. So, what should you consider if you’re thinking of pursuing a PM role? Company Fit.

Productivity 71

Productivity Management Engineering Case Interview 71