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With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.
Consider GM as a casestudy. A global IBM study found that 33% of CEOs had engineering degrees and another 15% had finance degrees. CEOs focus on data, facts, figures, and metrics. Do you want to benchmark your career with the habits of extraordinarily successful people? Want to really advance your career?
Next, you need to think about what matters to you in both your professional and private life and then “assess the offer” against these metrics, says Weiss. “Also, look at what you will be doing, what success looks like, and what benchmarks you’ll be judged against,” he says. ” Be methodical.
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