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Maximizing Impact: How to Measure Training Effectiveness and ROI

Clarity Consultants

However, with these investments comes the critical need to measure the effectiveness of the training programs and the return on investment (ROI) they deliver. Understanding Training ROI Investing in training without assessing its impact is akin to setting sail without a defined destination.

ROI 59
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4 golden tickets to capture CX ROI

1 to 1

When all the Venns, funnels, PowerPoints, histograms, flowcharts, and scatter plots are set aside, however, something remarkable becomes evident: While there are two dozen CX ROI metrics to track, companies need only focus on four. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO.

ROI 32
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Being Engaged at Work Is Not the Same as Being Productive

Harvard Business

While many studies suggest that increased employee engagement leads to improved business results in aggregate, a deeper look at the data suggests that this may not always be true at an individual level. At the second company, the data told a different story. Company 2: No Correlation.

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4 Ways to Improve Your Content Marketing

Harvard Business

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

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The Most Common Reasons Customer Experience Programs Fail

Harvard Business

Time passes slowly, data continues to mount, and paralysis sets in. Effective CX programs prioritize the importance of what gets measured and stack those data against your desired outcomes—what’s called “driver analyses.” It’s just more data until you do something with it.

Metrics 40
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Business intelligence vs. predictive analytics: Turn key differences into advantages

1 to 1

While many companies use these tools to better utilize the big data at their disposal, a quick Google search shows that these are still common questions. Business intelligence and predictive analytics are often used interchangeably to describe tools and methods for utilizing data to make informed decisions. A brave new data world.

Data 26
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Track Customer Attitudes to Predict Their Behaviors

Harvard Business

The argument is that in-depth behavioral data already encapsulates underlying attitudes, and because decision makers are mainly concerned with customer behavior, there is not much need (any more) to worry about underlying attitudes. But downplaying attitudinal data seems rather too convenient.

Survey 28