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Strategic Believability: A Research-Backed Guide

LSA Global

Use market research, competitive analysis, and internal strategy success metrics to help anticipate future scenarios, assess strengths and weaknesses, agree upon strategic priorities , and validate action plans. Highlighting trends, benchmarks, and potential challenges reinforces the business case for change and bolsters trust.

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4 Ways to Improve Your Content Marketing

Harvard Business

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Marketing 133
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Levels of Change Involvement: Top 4 to Consider

LSA Global

Strategies, Systems, Processes, Technologies, Business Practices , Success Metrics , Structures , Team Norms , Behaviors, etc.) (3) If your objective is to create change understanding, you need to do more than one-way company-wide change communications. What has stopped us from changing before now? (2) Indirectly?

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What High Performing Sales Managers Do

LSA Global

The good news is that each competency can be measured, benchmarked, and improved. They ensure that team members are accountable to the agreed-upon processes and critical productivity metrics. They set clear and fair performance expectations while proportionately rewarding success and managing underperformance.

Sales 36
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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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How to Build a More Effective Work Team

LSA Global

How could you build an effective team without clear and agreed-upon team goals and accountabilities , roles, norms , success metrics, scope, and interdependencies? To learn more about how to build a more effective work team, download 5 Steps to Align Teams to Pull in the Same Direction.

How To 36
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Why Your Strategy May Fail

LSA Global

Make sure your success metrics align across regions, functions, business units and teams if your strategy needs synergy to succeed. Develop clear success metrics to track progress toward strategic goals. Be transparent as benchmarks are met or not. Three Steps to Decrease Your Chances of Strategic Failure. #1.