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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 130
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A Look into Microsoft’s Data-Driven Approach to Improving Sales

Harvard Business

Companies are beginning to utilize their employees’ behavioral data — generally known as people analytics — to better understand and improve their sales operations , with strong results. Microsoft, where we work, is no exception, and B2B sales is one of the areas where we are seeing the most value.

Sales 73
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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. This is achieved by striking a balance between setting prices that attract customers while maximizing profitability from sales.

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If Your Company Isn’t Good at Analytics, It’s Not Ready for AI

Harvard Business

By contrast, companies with strong basic analytics — such as sales data and market trends — make breakthroughs in complex and critical areas after layering in artificial intelligence. With automated pricing engines, insurers and banks can roll out new offers as fast as online competitors.

Company 136
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Brews, News and Booz & Company: Interview and Culture Insights

Management Consulted

Booz, Business Engineering Service; Edwin G. Most recently, Booz & Company acquired Management Engineers , based in Dusseldorf, Germany. Working for the federal government implies a longer sales cycle, but more secure cash, whereas private sector clients could decide in February they will stop a project in March.

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How Advanced Analytics Is Changing B2B Selling

Harvard Business

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. The service provides benchmarks and insights to ensure sustainable, cost-effective improvements in blast performance. Marcus Winther/Getty Images.

B2B 77
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Why CEOs Can’t Dance Redux

Rick Conlow

Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. A global IBM study found that 33% of CEOs had engineering degrees and another 15% had finance degrees. Do you want to benchmark your career with the habits of extraordinarily successful people?

Study 88