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How to Understand Key Metrics in a New Industry

Tom Spencer

All industries use numbers and metrics to describe performance, measure trends, and allocate status. Using the metrics for decision making. The first step to understanding a new set of metrics is to put them into context. By adding a reference point one can better understand the impact and significance of the metrics.

Metrics 88
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Bank Valuation: Understanding Key Ratios and Metrics

Tom Spencer

In this article, we will explore the importance of profitability ratios and valuation metrics that are crucial when analyzing banks. There are seven key profitability ratios and two valuation metrics that it is important to understand. It is not a useful metric for comparing different business lines.

Metrics 88
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4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 133
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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Latest NPS Benchmark Scores Reveal Customer Experience Shifts

1 to 1

Business leaders use a variety of metrics to gauge the financial health and performance of a company. One of the most popular metrics used by marketers is Net Promoter Score (NPS), a simple loyalty measurement to gauge customer satisfaction and likelihood to recommend. The findings. 1to1Media.com/weblog.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Here are examples of how firms in three industries are simplifying the purchase process, and the specific tactics they are using: An employee wellness benefits provider uses content marketing. Fast forward to today.

B2B 119