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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 135
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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.

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The “Smart Society” of the Future Doesn’t Look Like Science Fiction

Harvard Business

The market for smart technologies is predicted to be worth up to $1.6 To set an aspirational but realistic target, we created a benchmark that combines the best attributes of these advanced digital nations. The potential for technologies to enable smart societies is rising. trillion by 2020, and $3.5 trillion by 2026.

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Crude Plunges Following OPEC Decision to Not Cut Production

MishTalk

Nonetheless, and in spite of falling prices and pleas from Venezuela to restrict production, OPEC decided to take no action. The group maintained its collective production ceiling of 30 million barrels a day, Ali Al-Naimi, Saudi Arabia’s oil minister, said yesterday after the 12 nations met in Vienna. Brent crude dropped as much as 8.4

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$550 Billion Energy Junk Bond Bubble Busts; "Whac-A-Mole" Distortions in Multiple Markets

MishTalk

Energy production is extremely capital intense, and often accompanied by negative free cash flow. The Fed’s decision to keep benchmark interest rates at record lows for six years has encouraged investors to funnel cash into speculative-grade securities to generate returns, raising concern that risks were being overlooked.

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Pros and Cons of OKRs

Johanna Rothman

Let's set the objective: “Establish New Product X as the premier product in its category.” . Now, you create 3-5 Key Results: Create and publish benchmarks to prove Product X leads the category in the next quarter. Show Product X at a tradeshow in the next quarter. Show Product X at a tradeshow in the next quarter.