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4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 133
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Latest NPS Benchmark Scores Reveal Customer Experience Shifts

1 to 1

One of the most popular metrics used by marketers is Net Promoter Score (NPS), a simple loyalty measurement to gauge customer satisfaction and likelihood to recommend. Last week, I had a chance to speak with Satmetrix data scientist Brendan Rocks about the results from the company''s 2014 Net Promoter Industry Benchmarks reports.

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$550 Billion Energy Junk Bond Bubble Busts; "Whac-A-Mole" Distortions in Multiple Markets

MishTalk

Kudos to Bloomberg writers Christine Idzelis and Craig Torres for placing blame precisely where it belongs in their report Fed Bubble Bursts in $550 Billion of Energy Debt. EXXI), an oil and gas explorer, which has raised more than $2 billion in the bond market in the past four years. Today I have a notable and welcome exception.

Energy 78
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Can we rely on LIBOR? - Tom Spencer consulting blog

Tom Spencer

IN A RECENT article by Bloomberg Businessweek , assistant managing editor Brian Bremmer reports that investigators in America, Canada, Japan, the UK, and the EU are trying to determine whether a handful of brokers and traders have manipulated LIBOR. by Tom Spencer on March 6, 2012 · 4 comments  ·  Image Source. in Economics.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How People Analytics Can Help You Change Process, Culture, and Strategy

Harvard Business

The people analytics team was surprised — as was finance team in that country, which had no reason to benchmark themselves against other countries and had no idea that they were such a bright spot. As the transformation accelerated, teams were asked to do more with less, generate more data, and make decisions faster.

Culture 142
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Fantasy Healthcare Scenario, Reader Anecdotes, Wildcards; Capital IQ Healthcare Report Link

MishTalk

, McClatchy and other mainstream media outlets referred to a healthcare report without having the decency of providing a link. Link to the Report Reader Julian managed to find a link to the report. Here are a few charts from the report. A couple of readers picked up on that possibility in comments to my previous report.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?