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Figuring Out Your Billing Rate as an Independent Consultant

Successful Independent Consulting

Even if your pricing strategy is to use a fixed price or to use a hybrid approach (part fixed, part variable), use your base rate as the building block and to sanity check your package pricing. Professionalism: You can skew your rate upward based on your branding and marketing. To calculate your base rate, used the “2x 3x Estimate.”

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Now Is the Best Time to Raise Your Rates

Successful Independent Consulting

Do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Quote Your Consulting Billing Rate with Confidence Book: Name Your Price by Kate Dixon PICA members: Request access to the previously recorded workshop, "Billing Rates and Pricing Strategies for Solopreneurs" here.

Policies 195
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4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 133
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How People Analytics Can Help You Change Process, Culture, and Strategy

Harvard Business

Sponsored by Accenture Strategy. The people analytics team was surprised — as was finance team in that country, which had no reason to benchmark themselves against other countries and had no idea that they were such a bright spot. Insight Center. Competing in the Future. How to make your company more nimble and responsive.

Culture 140
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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List of strategy consulting firms in London

Tom Spencer

List of strategy consulting firms in London 2011. List of strategy consulting firms in London. Alpha Financial Markets Consulting. Alpha Financial Markets Consulting. Founded in 2003, Alpha Financial Markets Consulting is based in the UK and also has offices in Luxembourg, Paris and NY. Definitions. Helpful Links.

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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?