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Strategic Believability: A Research-Backed Guide

LSA Global

Our microlearning experts point out visual perception research that found presentations using visual aids were 43% more persuasive than unaided presentations. Highlighting trends, benchmarks, and potential challenges reinforces the business case for change and bolsters trust.

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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. A marketing automation company creates bespoke presentations.

B2B 123
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Self-assessment is critical to continuous improvement

Tom Spencer

This becomes a tougher question the further you progress in your career as there are fewer established metrics to base your assessment on. One example that is relevant to almost every job, and which most people can relate to, is giving a presentation. You can also use your criteria during the next few presentations you attend.

Metrics 88
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The Most Common Reasons Customer Experience Programs Fail

Harvard Business

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. They have “soft” metrics rather than real business goals. Mistake #2: Linking metrics to business outcomes. So where does it all go wrong?

Metrics 124
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Project Management Maturity Models: A Basis for Reaching Your Organization’s Business Success

Epicflow

Assessment presents methods, processes, and procedures that a company can use to self-assess its maturity. . The first dimension present the 10 Knowledge Areas defined in the PMBOK Guide. At this level, there aren’t any established project management practices or standards; documentation and metrics are ad hoc.

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B2B CX – Strategy & Business Alignment

1 to 1

Action Point: Present CX metrics alongside financial indicators to show the business case for improving customer experience. Step 4: Link CX Metrics with Business KPIs To ensure CX is seen as a strategic priority , integrate customer experience metrics into core business dashboards.

B2B 26
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Why CEOs Can’t Dance Redux

Rick Conlow

Local executives gave presentations to him on a stage in an auditorium setting. All lights were off except a spotlight on the presenting manager and the CEO’s reading light. CEOs focus on data, facts, figures, and metrics. Do you want to benchmark your career with the habits of extraordinarily successful people?

Study 88