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Maximizing Impact: How to Measure Training Effectiveness and ROI

Clarity Consultants

Understanding and applying the right training effectiveness metrics is imperative for organizations to assess the impact of their training initiatives and ensure they contribute to the overall business objectives. This might include test scores, feedback surveys, and performance metrics.

ROI 147
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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. The campaign has resulted in dramatic increases in marketing leads and sales.

B2B 119
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4 Ways to Improve Your Content Marketing

Harvard Business

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

Marketing 133
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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.

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The Most Common Reasons Customer Experience Programs Fail

Harvard Business

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. They have “soft” metrics rather than real business goals. Mistake #2: Linking metrics to business outcomes. So where does it all go wrong?

Metrics 124
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Why Aren’t Black Employees Getting More White-Collar Jobs?

Harvard Business

My senior year in college, a black sales rep from IBM encouraged me and a group of fellow black students to consider a career with the company. When I joined the company, my branch sales manager — someone I considered a field office general — was black, as were many of my instructors.

Metrics 116
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LSA Global Delivers Sales Leadership Assessment for High Tech Company

LSA Global

The overall objective of the Sales Leadership Assessment was to help to create the expectations, competence, and confidence for the Director of Sales to perform at the Sales VP Level. The post LSA Global Delivers Sales Leadership Assessment for High Tech Company appeared first on LSA Global.

Sales 36