Remove Benchmarking Remove Productivity Remove Sales
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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 130
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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.

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Your Company Needs a More-Radical Board of Directors

Harvard Business

And second, they need to ensure that – even with respect to strategy and operations – board scrutiny doesn’t result in an over-emphasis on conforming to benchmarks and industry norms. I’m not against benchmarking and norming. Letting your ETR slip to the benchmark could risk your customers’ trust.

Company 126
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Maximizing Impact: How to Measure Training Effectiveness and ROI

Clarity Consultants

It involves comparing the cost of training programs to the benefits they bring, such as increased productivity, improved employee performance , and reduced turnover rates. These objectives should align with your organization’s overall business goals and provide a benchmark for evaluating success.

ROI 147
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4 Ways to Improve Your Content Marketing

Harvard Business

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

Marketing 133
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4 Self-Improvement Myths That May Be Holding You Back

Harvard Business

of all book sales in the United States. Add in speeches, training programs, TV programs, online-products, coaches, yoga, and the like, self-help is a $10 billion industry per year , and that’s just in the U.S. Myth 2: We get better by benchmarking ourselves against others. HBR staff/Bettmann Collection/Getty Images.