Harvard Business

FEBRUARY 16, 2017

The company saw these findings as further evidence that continuing to invest in improving employee engagement would have a positive ROI for the business above and beyond simply having happier employees. Working with two Fortune 100 companies, we looked to test the assumption that highly engaged employees are more productive.

Productivity 133

Productivity Culture Metrics Data 133

Harvard Business

APRIL 19, 2018

” And despite the repeated mantra about “data-driven,” there is contradictory advice about which content-marketing benchmarks indicate success as well as many blithe assertions about best practices in this area. Don’t follow the herd.

Marketing 133

Marketing Case Studies Case Study Sales 133

Harvard Business

OCTOBER 10, 2017

While the execution of a conventional strategy lends itself to linear progress and clear benchmarks, innovation often proceeds by S-curves , moving at a slow crawl until it explodes at an exponential rate. That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice.

Operations 71

Operations ROI Enterprise Research 71

Harvard Business

SEPTEMBER 11, 2014

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks.

Survey 71

Survey Pharmaceuticals Benchmarking ROI 71

Harvard Business

JANUARY 4, 2018

Second, the ABU team is paid using variable compensation, based on projects that have been fully implemented and based on their ROI. From an organizational standpoint, the most innovative aspect of the strategy is in treating the analytics unit as a profit center with the corresponding rigorous benchmarking and performance incentives.

Company 71

Company Recruiting Recruitment Financial 71

Asamby Consulting

DECEMBER 14, 2022

They identify potential to improve results by looking at your numbers and comparing it to benchmarks. What makes sense: ROI The other financial metric you have to look at is your return on investment (ROI). Your ROI would be 100%. If the same outcome makes 2,000 customers happier, the ROI is 10x.

Small Business 52

Small Business Cash Flow Consulting ROI 52

1 to 1

MAY 26, 2022

It encompasses data mining, data visualization, performance benchmarking, and descriptive analytics—techniques for parsing data to generate reports, performance measures and trends to reveal insights and make better business decisions. Business intelligence answers the questions, “who are our most valuable/least valuable customers?”

Data 26

Data Tools Sales Benchmarking 26

1 to 1

DECEMBER 13, 2021

Yes, tracking metrics will help to prove ROI to key stakeholders throughout your organization, but it will also likely reveal additional aspects of your CX transformation strategy that require adjustments. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26

Metrics Tools Case Interview Strategy 26