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Stand Out from the Digital Clutter [A Key Lesson for Consulting Firms]

David A Fields

Your consulting firm has adjusted to the lack of in-person meetings, conferences, meals, and walk-the-halls opportunities. Since you can’t attract or court Belinda Buyalot in person, you’ve moved your consulting firm’s visibility-building, marketing, and business development efforts online. So has everyone else.

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SEO For Consultants: How To Write Content That Attracts Clients

Consulting Success

Search engine optimization (SEO) is the BEST marketing method for consultants. Over the last several years, we’ve published hundreds of articles on our consulting blog. Many of them have ranked 1st for competitive keywords.

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Consulting vs. Coaching

Consulting Matters

The two most popular paths high achievers take when they leave corporate is to either start their own consulting business or start their own coaching business. In this blog post I want to help you understand the difference between the two so that you can you know which one is right for you AND set yourself up for success.

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How and When to Raise Your Consulting Rate

Successful Independent Consulting

Third, do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Try doing a quick survey of similar consultants you know (maybe ask them to select from list of price ranges). Or search the internet: for example, “typical consultant rate for organizational design in San Francisco.”

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Why and How Personal Branding is Vital for Independent Consultants

Successful Independent Consulting

Independent consultants need to think the same way. Clarify what you do and/or what makes you different from other consultants. For more help, use the tips and worksheet in my previous blog post Know Your Niche. For example: not “ Management Consultant ” but “ Leadership for Companies in Transition. ” Just do it!

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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! He decided to turn his advice into a consulting business! His blog posts should do just that! Fit - do we mesh with each other.

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10 Endless Sources of Inspiration for Your Articles, Blogs, and Speeches

David A Fields

The third most common question I’m asked by consultants of all stripes from all types of firms is, “Where do you get the ideas for your articles week after week?” I keep hoping that will be followed up with, “May I donate a new Tesla to your collection?” but no one’s popped that question. [ ]