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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! One of the first things he did after developing a consulting business was to think about his ideal client. His blog posts should do just that!

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Article: "How to Find the Exact Words That Attract Your Ideal Clients". And will gladly pay you.

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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci. I switched careers into learning and development and organization development. Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote.

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Mistakes Consultants Make With Offers

Consulting Matters

Prepare to unearth the art and science of developing alluring offers for your consulting and coaching business, a transformative skill that could be the game-changer you need. We will look at why you should highlight the transformation and results your clients can gain from working with you, rather than focusing on your methodology.

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead). Related Blog, Video or Podcast Episodes: How to Confidently Articulate the Value of What You Do. Before we go any further, it's important to say we are NOT creating an elevator pitch. LinkedIn: [link].

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Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Inside the world of organizational development, Ron quickly learned that being an agent of change is a real challenge. While many consultants write about their methodology, Ron writes about the things that his clients care about, and that is why his work stands out. Developing A Mindset of Discipline.

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Insights from Australia's Leading Social Sector Consulting Firm

Tom Spencer

However, up until recently, the non-profit sector in Australia has borrowed heavily from ideas developed in the US, in particular from insights developed by the Stanford Social Innovation Review. Get Email Updates (It’s Free). -- Australia’s premier consulting blog. Enjoy the Consulting Blog? Categories. Leadership.