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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! This brings us to Phil's big question, what are my thoughts about his blog post, "What are the differences between a mentor and a business coach?".

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Mistakes Consultants Make With Offers

Consulting Matters

We will look at why you should highlight the transformation and results your clients can gain from working with you, rather than focusing on your methodology. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes.

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Engineering Project Management: The Essential Guide

Epicflow

Now that the difference between project management and engineering disciplines is clear, let’s consider what methodologies are used by engineering project managers. Selecting an appropriate methodology for each particular project is half the battle: it can contribute to successful project delivery or, on the contrary, hamper its completion.

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead). Related Blog, Video or Podcast Episodes: How to Confidently Articulate the Value of What You Do. Before we go any further, it's important to say we are NOT creating an elevator pitch. LinkedIn: [link].

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Why You Need An Ideal Client Archetype

Consulting Matters

It makes sense that as consultants and coaches with tons of skills, certifications, frameworks, and methodologies, our path to success is either narrowing down the services we offer or making our approach attractive to many potential clients. Learn more about my Brand Positioning and Messaging strategy services: [link].

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ISO 20700 and Client Relationships: Building Trust and Transparency

Effective Managers

In this blog, we will explore how adherence to ISO 20700 can fortify these relationships, making them more effective and enduring. By adopting these practices, consultants can create a transparent environment where expectations, goals, and methodologies are clearly articulated and understood.

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Article: "How to Find the Exact Words That Attract Your Ideal Clients". And will gladly pay you.