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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The 24-Hour Customer is a book with rich thinking.

Marketing 256
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Top 11 Must-Read Project Management Books

Epicflow

At the same time, the amount of information in any domain is unprecedentedly huge – courses, books, education websites, blogs, etc. So, we’d like to give you guidance in this flow of resources – we’ve selected 11 project management books that any successful project manager should discover. What else will you find in this book?

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Book Review: Michael Porter On Competition

Management Consulted

it’s time for another book review! This time, our intern and ex-Deloitte dreamboat Preeti read Michael Porter’s book on competition and took the time to let you know how she felt about it. In the book, Porter has addressed a number of key question like: “How do companies compete in a particular business?”,

Industry 157
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Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

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SEO for Consultants and Coaches: How to Attract Clients Without Chasing Them

Consulting Matters

Whether it’s a blog post, a case study, or a lead magnet, your content positions you as the expert. They trust you and are ready to book a discovery call. Book a free brand strategy call , and I’ll walk you through how to align your message and SEO strategy to grow your consulting or coaching business with ease.

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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “Because you never booked it!” One read: “I’ve never worked with a bigger control freak in my life.” “You’re surprised? .

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People over Profit Book Review

Management Consulted

Our awesome intern Nate is here to bring you his unbiased review of a very unique book: People over Profit , authored by Dale Partridge. Partridge uses McDonald’s, Ford, and Wal-Mart as three case studies to illustrate his point. INTERESTING BOOK INSIGHTS. One of my favorite sections of the book is “Own your Failures.”