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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The 24-Hour Customer is a book with rich thinking.

Marketing 256
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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. Next, analyze the data and develop actionable strategies to improve the business.

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Top 11 Must-Read Project Management Books

Epicflow

Becoming a competent and sought-after project manager is impossible without constant professional development. At the same time, the amount of information in any domain is unprecedentedly huge – courses, books, education websites, blogs, etc. What else will you find in this book? Enjoy the reading!

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Book Review: Michael Porter On Competition

Management Consulted

it’s time for another book review! This time, our intern and ex-Deloitte dreamboat Preeti read Michael Porter’s book on competition and took the time to let you know how she felt about it. In the book, Porter has addressed a number of key question like: “How do companies compete in a particular business?”,

Industry 157
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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “I did talk to that leadership development firm last year,” he said. “Because you never booked it!” “You’re surprised?

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Behavioral Science Casebook Project

Steve Shu Consulting

In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level. The class will discuss key elements to starting and implementing behavioral science initiatives within a company. FinTech) settings.

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Behavioral Science Casebook Project

Steve Shu Consulting

In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level. The class will discuss key elements to starting and implementing behavioral science initiatives within a company. FinTech) settings.