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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The 24-Hour Customer is a book with rich thinking.

Marketing 256
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Top 11 Must-Read Project Management Books

Epicflow

At the same time, the amount of information in any domain is unprecedentedly huge – courses, books, education websites, blogs, etc. So, we’d like to give you guidance in this flow of resources – we’ve selected 11 project management books that any successful project manager should discover. What else will you find in this book?

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Book Review: Michael Porter On Competition

Management Consulted

it’s time for another book review! This time, our intern and ex-Deloitte dreamboat Preeti read Michael Porter’s book on competition and took the time to let you know how she felt about it. In the book, Porter has addressed a number of key question like: “How do companies compete in a particular business?”,

Industry 157
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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The team had dropped the ball on inquiries from several retailers interested in its products by failing to coordinate getting them into the company’s system quickly.

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People over Profit Book Review

Management Consulted

Our awesome intern Nate is here to bring you his unbiased review of a very unique book: People over Profit , authored by Dale Partridge. In the world Partridge inhabits, systems touching everything from healthcare to automotive production to fast food are inefficient, and worse, operating at the expense of the people who make them run. .

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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Although there are several things, here are 2 key ones: First, you will learn different aspects of the business — everything from product development to sales to customer relations — and have some experience in each area. Read books or listen to audiobooks on business and consulting. It’s heavy, so skim it. The McKinsey Way.

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Behavioral Science Casebook Project

Steve Shu Consulting

In addition to learning about behavioral science theories in the digital age, students will then learn how to apply those key theoretical concepts through discussing actual, corporate case studies and participating in hands-on exercises related to nudging and experimental design. FinTech) settings. FinTech) settings.