Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Find books that your clients might buy to solve their problems (when they should be hiring you) and look at how they express their pain, wants, needs, and solution desires. Go to Amazon. Interesting and memorable phrases.

How To 401

How To Methodologies Survey Leadership 401

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Consulting Matters

APRIL 6, 2023

He started by hiring an instructional designer and investing in developing content. He has since branched out into speaking, coaching, writing books, creating online courses, and licensing content. Tune into the interview to hear about Simon's journey as an entrepreneur and his new book, Ignite The Power of Women in Your Life!

Interviews 156

Interviews Sales Consulting Video 156

Consulting Matters

APRIL 6, 2023

He started by hiring an instructional designer and investing in developing content. He has since branched out into speaking, coaching, writing books, creating online courses, and licensing content. Tune into the interview to hear about Simon's journey as an entrepreneur and his new book, Ignite The Power of Women in Your Life!

Interviews 156

Interviews Sales Consulting Video 156

Steve Shu Consulting

JUNE 15, 2011

Although I’ve developed a number of blog posts addressing the practice of management consulting, I have spent little time tying things together into a framework of secret weapons of the modern consultant. One of my favorite foundational books on leadership is the Leadership Challenge by Kouzes and Posner ( [link] ).

Consulting 337

Consulting Development Analysis Leadership 337

Epicflow

OCTOBER 28, 2024

Engineering projects deal with the design, development, and implementation of processes or technologies; they can be executed in civil, mechanical, software, or electric engineering: e.g., designing buildings, creating new devices, implementing manufacturing automation systems, etc. What is Engineering Project Management? Agile methodology.

Engineering 248

Engineering Management Methodologies Resources 248

Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 202

Marketing Consulting How To Culture 202

Chad Barr

MARCH 19, 2025

AI tools like Claude or ChatGPT and others, aren’t just fancy tech toys—they’re strategic weapons that can revolutionize your email marketing and broader marketing initiatives when wielded with precision. Think of these AI tools as your marketing department’s secret laboratory.

Marketing 52

Marketing Tools Sales Engineering 52

Successful Independent Consulting

NOVEMBER 29, 2024

Do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. I value the relationship we’ve developed over the last two years, and certainly want to continue being of service to you and the team. Do the math a few different ways and see how these numbers play out. for year three.

Policies 195

Policies Examples Benchmarking Consulting 195

Harvard Business

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 130

Marketing Data Advertising Media 130

Consulting Success

JANUARY 29, 2018

His work has taken him to over 20 countries in four different continents, and he is the author of several consulting and leadership books as well as a regular contributor to Forbes.com and the Harvard Business Review. Inside the world of organizational development, Ron quickly learned that being an agent of change is a real challenge.

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Development Consulting How To eBook 154

Management Consulted

JUNE 21, 2015

Today, we continue our series of book reviews with a look at E-Myth , an insightful book written by Michael Gerber (a marketing genius who has built a world-wide web of products and services to help small businesses grow). One helpful little feature of this book is the story of Sarah that runs through its core.

Small Business 100

Small Business Finance Productivity Media 100

Consulting Success

JANUARY 29, 2018

His work has taken him to over 20 countries in four different continents, and he is the author of several consulting and leadership books as well as a regular contributor to Forbes.com and the Harvard Business Review. Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci.

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Development Consulting How To Case Interview 190

Management Consulted

SEPTEMBER 25, 2016

Our awesome intern Preeti is back to bring you her unbiased review of a very unique book: The Ultimate Question 2.0 – How Net Promoter Companies Thrive in a Customer Driven World , authored by Fred Reichheld (from Bain and Co.). INTERESTING BOOK INSIGHTS. I mentioned earlier that this book is a 300-page article on NPS.

Bain 100

Bain Survey Banking Metrics 100

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 134

Marketing Agile Fashion Sales 134

Management Consulted

DECEMBER 4, 2016

Today, we continue our series of book reviews with a look at Beyond the E-Myth, the latest in a long line of great books by Michael Gerber (a marketing genius who has built a world-wide web of products and services to help small businesses grow). Gerber begins by laying out a few basic concepts that guide the rest of the book.

Enterprise 100

Enterprise Operations System Company 100

Tom Spencer

MARCH 28, 2025

These models are trained on massive datasets comprising books, articles, websites, and other textual sources. LLMs also enable hyper-personalization, whereby recommendations, marketing messages, and user interfaces can be tailored to the preferences of each individual user. LLMs work similarly.

Productivity 88

Productivity McKinsey Data Training 88

Management Consulted

MAY 29, 2016

Welcome to yet another opportunity to gain valuable insights from a book review, written by Preeti Vemu, MC intern, MC events organizer extraordinary, and an ex-Deloitte consultant. In this book, you will find more articles than you can stomach – awesome articles capturing key insights from the 1960s and moving forward to 2005.

Boston Consulting Group 100

Boston Consulting Group Groups Strategy Strategy& 100

Johanna Rothman

MAY 26, 2023

I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. People often ask me how long it takes me to write a book. Every book takes the time it takes. Here's the story of the consulting book. I have a guideline for my books. I was wrong!) But the content?

Consulting 93

Consulting Guidelines Sales Conference 93

Henry DeVries

AUGUST 18, 2022

Do you know the flowchart steps to writing a book? You should know them, because the number one business development tool to attract high-paying clients is publishing a book, and speaking about the book is the number one sales strategy. Here are those steps.

Marketing 66

Marketing Tools Sales Strategy 66

Successful Independent Consulting

FEBRUARY 22, 2017

It’s how you promote yourself and “go to market.” Develop a “tagline” or one-sentence summary. Consulting guru Alan Weiss states in his book, The Ultimate Consultant : “A brand doesn’t have to be totally unique and singular. It’s about your reputation. It’s about your image, how you’re perceived in the workplace and online.

Consulting 296

Consulting Advertising Survey Examples 296

Steve Shu Consulting

FEBRUARY 17, 2021

On the one hand this includes the capabilities of companies to integrate specific aspects of their product management, software development, UX, data science, and marketing processes. But it also means developing a research mindset that comes from the experimental side of behavioral economics.

Software 195

Software Financial Development Data 195

Jerry Fletcher

FEBRUARY 6, 2021

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. See Jerry’s new speaker demo reel.

Marketing 98

Marketing Consulting Video Course 98

Consulting Success

OCTOBER 16, 2017

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. That was when her first book, Reinventing Yourself, was born.

Consulting 177

Consulting Sales Marketing Resources 177

Steve Shu Consulting

JUNE 25, 2017

Play a key role in developing new intellectual property or approaches for the firm. Pursue mastery in business development if you can (aka sales). Publish articles in a focused area or practice (aka marketing). Although it depends on your firm, consider writing articles, whitepapers, or books.

Intellectual Property 150

Intellectual Property Wireless Consulting How To 150

Steve Shu Consulting

FEBRUARY 19, 2021

In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level. FinTech) settings.

Case Study 170

Case Study Case Studies Exercises Course 170

Johanna Rothman

AUGUST 31, 2022

I still want to write more in the book. Those purchase orders are much larger sums of money than an online workshop or revenue from a book. The marketing for that workshop is also separate. The series: How I Manage My Product Development: Ease with Continuous Flow (Day 1). But I can get ready to finish.

Productivity 118

Productivity Development Video Management 118

Consulting Success

APRIL 18, 2017

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. In fact, there are only five key stages to track your consulting firm’s marketing. ” I asked.

Marketing 113

Marketing Consulting Sales System 113

Consulting Matters

DECEMBER 10, 2020

If you want us to offer similar support that we provided Christy, book a call with Jen and let's chat about turning your course idea into profitable reality! About Us: I'm Betsy Jordyn and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths.

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Course How To Financial Consulting 296

Consulting Matters

JANUARY 9, 2020

A coach helps individual leaders develop clarity on what he or she needs to focus on and create action plans to achieve those goals. They also provide accountability and support to ensure effective implementation of development plans. Click here to book your session now. Coaches are not therapists.

Consulting 288

Consulting Leadership ROI Travel 288

Consulting Matters

SEPTEMBER 12, 2018

Having a world-class website that serves as the center of gravity for your marketing efforts is essential. Would you believe me if I told you those results, although significant, are a mere scratch on the surface of the potential available to you as you embark on your website development process? Congratulations! What do I want?

Development 184

Development Film Marketing Productivity 184

LSA Global

DECEMBER 2, 2024

return on sales, return on assets, and market-to-book ratio) can be directly attributed to the decisions and strategies implemented by the CEO. CEOs must also navigate uncertainty and adapt strategies in response to shifting market dynamics, technological advances, or regulatory changes. Are CEOs worth it?

Strategy 69

Strategy Strategy& Strategy Leadership 69

Steve Shu Consulting

JANUARY 19, 2021

In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level. FinTech) settings.

Case Study 150

Case Study Case Studies Exercises Course 150

Consulting Matters

JULY 15, 2020

You can set it up to act as your 24/7 marketing machine. So let me share my screen and give you some ideas on how you can start developing your website strategy. Do you care that I got a master's in organization development and human resources? You and I are developing a relationship right now. Content marketing.

Consulting 270

Consulting How To Resumes Strategy 270

Consulting Success

JANUARY 25, 2018

A look into Michael’s latest book, The Elite Consulting Mind provides the first tool you need to start achieving next-level consulting succes s. Description: On this episode we’re switching gears to talk about my newest book. On this episode I want to share with you one of the 16 mindsets from the book, that I call mirroring success.

Consulting 133

Consulting How To Tools Development 133

Successful Independent Consulting

APRIL 1, 2024

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. Working within the intersection between these disciplines, Jack emphasizes leadership development, inter-cultural business communication, employee engagement, and customer focus. For example, Fortune 500 or middle market? What was the industry?

Exercises 195

Exercises Turnaround Leadership Consulting 195

Successful Independent Consulting

DECEMBER 4, 2018

Third, do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying. Subject: New rate policy for 2019 Dear Joe, As 2018 comes to a close, I’ve been reviewing the books and clarifying my business goals for next year. Do the math a few different ways and see how these numbers play out.

Consulting 354

Consulting Policies Benchmarking Examples 354