Books Metrics ROI 
Chad Barr
APRIL 23, 2025
Get your copy of my latest new books available now on my Amazon’s author page. It will shift your approach to content creation—and the results? This isn’t theory. It’s strategy in action — and it will transform how your business shows up and scales up. appeared first on The Chad Barr Group.
Harvard Business
APRIL 6, 2017
” The modern landscape for newspapers and books resulted from centuries of evolution, but “new media” hasn’t yet developed such strong brands and categories. Technologists often discuss the problem of “ vanity metrics.” In journalism, for example, the pageview is a much-maligned metric.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business
DECEMBER 20, 2018
The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. The CRM is a tool to help them sell more, access support resources during sales cycles, and manage their territory or “book of business.” Implement your CRM with that in mind and you’ll be pleased with your ROI.
Harvard Business
APRIL 19, 2018
With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.
Harvard Business
MARCH 22, 2017
Each outbound communication is measured individually for immediate ROI. The metrics also changed. ” The app can tell them if they are running light on bookings, and soon they’ll be able to activate marketing campaigns to increase same day reservations.
Buzzsprout
MARCH 28, 2024
Podcast ads for authors, artists, bloggers, & influencers A podcast audience is a great place for writers and artists to share their work, and by targeting podcasts of a similar niche, you can get your message in front of people who are likely to buy your book, read your blog, or follow you on social media.
Harvard Business
OCTOBER 16, 2018
That investing in employee engagement is an actual business imperative, and it has real, measurable ROI. Measurement and metrics challenge every company, so how do you measure efforts to build a great experience for employees? I think that you really have to focus on investing in your employees. Angelia Herrin, HBR.
Expert insights. Personalized for you.
52 
Let's personalize your content