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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

He’s interviewed over 200 C-level executives and written over 170 white papers. His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies.

How To 257
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How to Get and Use Powerful Client Testimonials

Consulting Matters

The Anatomy of a Benefit-Driven Testimonial or Case Study So, what makes a testimonial truly powerful? Instead, you create a survey or conduct an interview with your clients with specific questions that elicit detailed, benefit-focused responses. Social Media: Share snippets and link back to your full success stories.

How To 156
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Growth Strategies

Tom Spencer

Addressing this type of case question is achievable, provided you can identify the root of the problem. Below we look at a specific case scenario. Before we can begin discussing growth strategy, the direction of the case must be determined by asking vital questions regarding the current state of the museum. Consentino.

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The Art of Content Repurposing: Work Smarter, Not Harder

Chad Barr

Share short video clips : Edit key moments into short clips for social media, linking back to your blog. Share testimonials : Promote client success stories on social media and your site to build credibility. Share testimonials : Promote client success stories on social media and your site to build credibility.

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Advisory Board Company Interviews and Culture

Management Consulted

Greater Bay Area Journalism Awards, Overall Excellence for Broadband Media (web only)— California Healthline , 2013. THE ADVISORY BOARD COMPANY INTERVIEWS AND RECRUITING. Interviewing at The Advisory Board Company is relatively straightforward, but that doesn’t mean it’s easy. That’s what we are here for!

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Website or No Website? Answers and Help for Independent Consultants

Successful Independent Consulting

Recently I interviewed Jared Gold, the creator of WebsiteBy Tonight , a service that specifically serves self-employed professionals and solopreneurs. Forget social media, email lists, and search engine optimization (SEO). It doesn’t have to be that complex. Here’s his advice. First, disregard everything you’ve heard about websites.

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30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

She had heard bunch of my interviews and follows the podcast. Some will use, for example, Medium, podcasts, YouTube, social media, etc. The site is the place where I direct potential clients to read case studies, show my expertise, tell my story and invite them to engage with me in a conversation. from time to time.