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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.
In most cases you’ll get one or two of these, rarely all of them. You’ve spoken at Social Media Marketing World and other places. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. M – Hmm. Cheers, Robert.
Marketing Research Articles. Webinars & WhitePapers. WhitePapers. 1to1 Case in Point. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. --> -->. ); 1to1 Media is a division of Peppers & Rogers Group, a leader in Management Consulting.
We’ve been working hard, and we’ll do even more next year to make Epicflow stay the best multi-project resource management solution available on the market. From the Resources section , you can go to our demo tour, Wiki platform, and our cases , as well as learn more about the application of AI in Epicflow.
I dubbed it “contact marketing,” and found it to be a surprisingly effective marketing technique. Based on my interviews, reported response rates averaged from 60% to 80%, with some campaigns actually hitting 100%. What exactly is contact marketing? Elizabeth Grace Saunders.
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.
Whitepapers. Case Studies. Collaboration and research papers or digital recordings. Audio and video recordings of your own wisdom, interviews with your clients or other experts in your field. I am referring to content such as: Articles. Checklists. Special Reports.
If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. A whitepaper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published.
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