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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.
In most cases you’ll get one or two of these, rarely all of them. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. You’ve written an industry whitepaper and you want some feedback from an industry expert.
SoftwareWorld, a solution review platform that showcases top tools for different industries, has added our product to their list of the best software solutions for resource management this year again. In the Product section , you can check all our features and explore the most popular ones.
Webinars & WhitePapers. WhitePapers. 1to1 Case in Point. These include an accountant council, a group of 12 to 15 accounting and tax practitioners who are invited to one of Intuits campuses twice each year to learn about and provide feedback on Intuits strategy, roadmap, and products. WhitePapers.
By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business. Whitepapers. Case Studies. Collaboration and research papers or digital recordings. I am referring to content such as: Articles. Checklists. Special Reports.
Based on my interviews, reported response rates averaged from 60% to 80%, with some campaigns actually hitting 100%. You can either suffer the details or use one of many productivity tools on the market to get your meeting on calendars, such as Calendly, Assistant.to, ScheduleOnce, and TimeTrade. Elizabeth Grace Saunders.
Publishing a whitepaper. Interview an expert. Interviewing a potential client. Case studies. Selling productized consulting. Publishing a WhitePaper. A whitepaper is a report given on a topic in your industry. Writing for a trade publication. Writing for mainstream press.
If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. A whitepaper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published.
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