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Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Upon realizing that their findings were highly applicable to the problems of sales force sizing and resource allocation, they decided to investigate further. sales force teams.
As is so often the case, the smallest changes can have the biggest impact. Has the company decided to pursue a new business vertical based on data collected by the sales team in the field? Share these case studies with the team to encourage them to think about how a process change or new tool might be able to help with their job.
I’ll let you in on the six-step technique I have developed over many years, working with clients and in teaching my public seminars on strategic planning. ” Take the case of a recent client of mine, an architectural firm. But methods can be learned. Step one is to recognize your dependencies , i.e. your key stakeholders.
However, I did not know a lot about any one thing — like sales, finance or technology. I made deliberate efforts around professional development — reading books, attending seminars, learning from others on the job, etc… I knew what I knew, and I knew what I didn’t… and made darn sure that what I didn’t know was only temporary.
Case Study #1: Stay in touch by offering to be helpful and expressing interest in your contacts’ lives. ” Case Study #2: Ask questions and don’t self-promote. landed a job as the controller at Wayfair, the online furniture company, and Liz got a job at Hubspot, the marketing and sales platform. ”
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