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Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. Meeting Ed Yu. “No problem,” she said. “Of course.”
Tom: What kind of training and mentoring can graduates expect to receive at A.T. We have a series of formal and informal training sessions which consultants must join as part of their development – certainly the formal training. Kearney Consulting use the caseinterview in its recruitment process? Tom: Does A.T.
Publishing a whitepaper. Interview an expert. Interviewing a potential client. Case studies. Publishing a WhitePaper. A whitepaper is a report given on a topic in your industry. WhitePapers are a great lead magnet because they position you as a trusted advisor to your prospect.
A whitepaper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. He then shuffles through his case until he locates said article, pulling it out and sliding them across the conference table. Publishing articles offer higher levels of credibility.
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