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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. Meeting Ed Yu. “No problem,” she said. “Of course.”
In most cases you’ll get one or two of these, rarely all of them. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. You’ve written an industry whitepaper and you want some feedback from an industry expert.
These extend from basic introduction-to-consulting workshops, to advanced excel/ppt skills, and of course regular seminars hosted by senior partners to discuss their whitepapers, recent interesting or topical projects, and subjects relevant to us all. Kearney Consulting use the caseinterview in its recruitment process?
Webinars & WhitePapers. WhitePapers. 1to1 Case in Point. Intuit also administers a panel of about 10,000 accountants and tax professionals who share their input through in-depth interviews and topical surveys. Webinars & WhitePapers. WhitePapers. 1to1 Case in Point.
Whitepapers. Case Studies. Collaboration and research papers or digital recordings. Audio and video recordings of your own wisdom, interviews with your clients or other experts in your field. I am referring to content such as: Articles. Checklists. Special Reports.
From the Resources section , you can go to our demo tour, Wiki platform, and our cases , as well as learn more about the application of AI in Epicflow. Our team is already working on different kinds of videos: from feature video descriptions to expert interviews with our co-founders and project management specialists. .
Publishing a whitepaper. Interview an expert. Interviewing a potential client. Case studies. Publishing a WhitePaper. A whitepaper is a report given on a topic in your industry. WhitePapers are a great lead magnet because they position you as a trusted advisor to your prospect.
Based on my interviews, reported response rates averaged from 60% to 80%, with some campaigns actually hitting 100%. Share other cases in which you’ve helped companies in their industry gain new competitive advantages, but never start the meeting assuming your offer is right for them. Do You Really Need to Hold That Meeting?
A whitepaper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. He then shuffles through his case until he locates said article, pulling it out and sliding them across the conference table. Publishing articles offer higher levels of credibility.
We organize all of the trending information in your field so you don't have to. Join 55,000+ users and stay up to date on the latest articles your peers are reading.
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