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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Gordon is a white paper writer and consultant who has has worked with Google, Oracle, Intuit, and many other Fortune 500 companies. 6:53] A look inside the $25,000 booklet that led to multimillion dollar sales. [10:38]

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5 Best Practices for Attracting Ideal Consulting Clients

Consulting Success

One of the main reasons for this has been due to the work we’ve done around Client Selection — attracting ideal consulting clients. . Most consultants know they should only work with ideal clients, but few actually put this into practice. . Better case studies. Here are five: Develop and refine your process.

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How to Improve Your Sales Skills, Even If You’re Not a Salesperson

Harvard Business

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

A prospective management consultant without basic business understanding is like a camera tripod with 2 legs — it just won’t work out for you. Here, we’re not talking about actually developing case interview skills per se – we have a whole bunch of suggested articles at the end that will help you do that.

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One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. As an example, for one of my first clients as an independent consultant, I got in the door through the referral of an IT systems consultant (met at a local lunch talk) who needed to help their client do an operational analysis.

Marketing 150
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A Helicopter View of a Management Consulting Proposal

Steve Shu Consulting

I’ve often been asked by new consultants to provide insights on structuring a proposal. see this example Gannt-like chart from my book outlining four illustrative workstreams ), the activities within each area (both client consultant activities), key deliverables, key milestones, assumptions, etc.

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Case Study: How Do You Compete with a Goliath?

Harvard Business

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. “They know they’re being watched,” he said.