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How to Improve Your Sales Skills, Even If You’re Not a Salesperson

Harvard Business

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. “Of course.” ” “Of course,” he said, watching for Christine’s reaction.

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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. His CFO and his sales chief had been at loggerheads for a while. Of course, none of that growth had come easily, and opportunities had certainly been missed. .

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Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Gideon Bear, the sales manager, tended to favor aggressive approaches. She complained to Amazon, but it didn’t do anything, of course. ” “Why, though?”

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Case Study: Follow Dubious Orders or Speak Up?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. ” “This would, of course, be easier if you knew how any of these people were going to respond to questions. If you raise this issue with anyone—Mr.

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Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.

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Case Study: An Office Romance Gone Wrong

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. She reported to the head of sales, who reported to the COO, and she and Brad rarely interacted at work. It’s an investor conference, not a sales event.”